From AVE 2.0 to OTW By Vans, Vans Celebrates the Culture of Skateboarding
Welcoming the skateboarding, streetwear, fashion, art and entertainment communities of
Designed by OTW by Vans in partnership with PLAYLAB, INC. and California Skateparks, the installation’s large-scale skate bowl played host to a live skate exhibition paying tribute to the unconventional art derived from skate culture. Vans Skate Team from around the world including Efron Danzig,
Alongside Drieke Leenknegt, Global CMO of Vans,
Bringing to life the disruptive approach of OTW by Vans, the most aspirational expression of Vans product design and experiences, the event at Sacré-Coeur builds upon recent OTW experiences; most recently, a skateable installation, designed by PLAYLAB, INC. in collaboration with
Earlier this week in
Notable Voices
“We have worn out tons of white Vans over the years, it was time we get fresh ones.”
– JUSTICE
“We live and make music in the 18th arrondissement, and it’s wild that Vans is taking over the most iconic park in our hometown! We’re super excited to DJ for
“Skating with a massive party is always a good time, but this was next level.” –
Vans Athlete
“OTW continues to elevate and disrupt the way we think about skateboarding against the backdrop of key cultural moments. From the music, to the skateable installation, and this iconic location, OTW embodies our purpose, spirit and attitude rooted in skateboarding.”
–
“Over 50 years of Vans events, and this moment is one of the best. Skateboarding, our athletes, our community all together in this special place is one for the history books.”
–
Media Contact
vans@dlx.co
About Vans
Vans ®, a VF Corporation (NYSE: NYSE:) brand, is the leading skateboarding and original action sports footwear, apparel and accessories brand. Vans ® authentic collections are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. Vans ® has more than 2,000 retail locations globally including owned, concession and partnership doors. The Vans ® brand inspires and empowers everyone to live “Off The Wall”, embodying the youthful spirit of freedom, non-conformity, and relentless drive to push culture forward across action sports, music, art and design.
About OTW by Vans
OTW by Vans is the most aspirational expression of Vans rooted in celebrating skateboarding’s impact on every facet of culture. OTW by Vans pushes the boundaries of product design and brand experiences with innovators from skateboarding, art, fashion, design, and entertainment. OTW by Vans products are sold through otw.vans.com, and a curated selection of global wholesale partners.
Vans, “Off The Wall” Since ’66
otw.vans.com
instagram.com/otwbyvans
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