When it comes to the ultimate in home entertainment, bigger really is better – and there’s science behind it. Our eyes were made for wide, immersive viewing, and that means a 100-inch screen doesn’t just look amazing; it aligns with how we naturally see and focus, reducing eye strain and recreating the dynamic experience of a cinema.
With living spaces evolving to include bigger homes and larger living rooms, big-screen TVs are no longer a luxury: they’re rapidly becoming the new standard. And when it comes to big, beautiful TVs, Hisense is the undisputed market leader: in 2023 and 2024 it was the global number one for TVs sized 100 inches and higher.[1]
Super-sized TVs make your front room feel like the world’s best cinema or stadium, and Hisense’s models are packed with cutting-edge tech to make everything feel incredibly vivid, incredibly lifelike and incredibly immersive. With advanced AI picture processing, multi-channel audio, ultra-vivid Mini-LED displays and speedy, silky-smooth refresh rates they deliver a video and audio experience that’s truly incredible for cinema, for gaming, for sports and more.
Discover 100 inches of wow
Hisense’s ULED Mini-LED TVs bring you 100 inches of wow. At this scale movies and sports aren’t things you watch; they’re sensory spectaculars that transport you beyond the ordinary, delivering astonishingly vivid visuals and incredibly immersive audio.
The heart of Hisense’s Mini-LED PRO models is their gorgeous Mini-LED PRO technology, where every frame comes to life with outstanding contrast and brightness. The precise backlight control ensures you never miss a single detail, no matter how dark or bright.
Compared to traditional LED TVs, Mini-LED PRO technology uses thousands of tiny light sources and precise full-array local dimming to deliver deeper blacks, dazzling highlights, and exceptional contrast. Whether you’re watching an intense night match or a dark cinematic scene, every frame pops with lifelike clarity. It’s a picture that pulls you in—rich in detail, vibrant in colour, and immersive from any seat in the room.
But there’s more behind the wow. Hisense’s Hi-View AI Engine PRO brings AI-powered precision to every scene, analysing content and surroundings in real time to fine-tune brightness, contrast, and colour—delivering a viewing experience that adapts to your space and what you love to watch.
Even at the recommended 3-metre (9.8-foot) viewing distance—typical in modern compact living rooms—Hisense’s AI ensures images remain sharp, vibrant, and immersive. Big screen, small room? No problem. With pixel-level analysis and intelligent optimisation, Hisense makes 100 inches of wow possible anywhere.
And for gamers, the thrill goes even deeper. Select Hisense models offer a lightning-fast 165Hz refresh rate and Auto Low Latency Mode, ensuring ultra-smooth motion and instant responsiveness—perfect for fast-paced matches, action-packed races, or cinematic adventures full of shadow and detail.
Sensational cinema and spectacular vision
Take the U8 Series, for example—it’s where Mini-LED PRO shines.
The Hisense U8 Series is made for cinema lovers who demand more than just a big screen: it’s a cinema-grade experience in the heart of your home. Its Mini-LED PRO has a much higher density than typical TVs, with QLED Colour, Pantone Validated Colour and IMAX Enhanced certification delivering cinema-spec colour and contrast. With Dolby Vision and Filmmaker Mode built in, it brings you an extraordinary cinematic experience in three spectacular sizes: 75, 85 and 100 inches.
AI empowers every moment
As one of the first TV brands to deeply integrate AI across its product range, Hisense is using intelligent processing to go far beyond static picture presentation. At the heart of this evolution is the Hi-View AI Engine PRO, a powerful chip that analyses content and surroundings in real time—automatically adjusting contrast, brightness, and colour to match not just what you’re watching, but where you’re watching it.
In both U7 and U8 series, this powerful processor intelligently analyses scenes in real time, optimising each frame for enhanced contrast, colour and motion. Combined with AI Sound and AI Sports Mode, this ensures both visuals and audio adjust dynamically to different content types, making every movie, game, or live match incredibly lifelike. And if you like to watch live sports with friends or family you’ll love how bright the U8 Series is: with up to 5,000 nits of brightness and Hisense’s Anti-Reflection PRO it performs brilliantly even in the very brightest rooms.
Whether it’s fast-paced football or movie magic, the U8 Series’s sound system will put you right where the action is. Side speakers, rear subwoofers, and upward-firing speakers combine to put you in the centre of a sensational 4.1.2 multi-channel experience that delivers truly immersive audio in perfect harmony with the on-screen visuals.
Next-gen experience for game enthusiasts
The Hisense U7 Series delivers the next level of immersive sports and gaming. It’s an elite TV range designed for action lovers, and it delivers a lightning-fast 165Hz refresh rate with auto low latency mode for cutting-edge PC and console gaming. From split-second reactions on the track to high-speed football plays, every frame is rendered with fluid clarity –eliminating input lag and frame tearing for a smoother, more responsive experience from the moment you press start.
In addition to delivering video and audio that’ll take your breath away, the U7 Series can also help you navigate your favourite streaming services: it comes complete with Google/VIDAA TV, which pulls content from all your favourite streamers into one convenient place and helps you find great new shows based on your viewing history.
The future of fantastic
Something even bigger is coming soon. Hisense is always innovating in the super-sized TV category, and it’ll soon be launching a brand new and very large flagship in the form of the UX Series with RGB Mini-LED Technology. It’ll deliver a new era of display excellence and intelligent technology, and its proprietary RGB Mini-LED and ultra-large screen design will push the limits of visual performance and engineering excellence.
Recognized as the global number one in the 100-inch TV category, Hisense is leading the way in picture quality, screen innovation, and immersive viewing. Aligned with global trends in big screen, AI, Mini-LED, and high refresh rates, the brand continues to drive its “Go Bigger, Aim Higher” strategy—showcasing standout advantages across its 100”, 85”, and 75” lineup and reinforcing its leadership in the premium large-screen segment.
While the new UX Series is still under wraps, you don’t need to wait to experience the ultimate in big-screen entertainment: whether you’re a movie buff, a sports fan, a gamer or all these things and more the Hisense U8 Series and U7 Series are available right now in a range of sizes to suit your space. And with Hisense proudly serving as the official partner of the FIFA Club World Cup 2025™ this year’s matches will be more than a tournament—they’ll be a celebration of big-screen immersion. From cinematic storytelling to edge-of-your-seat action, there’s never been a better time to bring stadium-sized thrills home.
If you’d like to know more about the incredible Hisense U8 Series and U7 Series or register for updates about the ultimate UX Series, click here for the big picture.
[1] Data source: Omdia
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