As TechRadar’s Cameras Editor, I review all the best action cams by DJI, Insta360, GoPro and more. And despite the perception it has been losing ground to rivals recently, GoPro – the brand that started it all – still makes some of the finest models in 2025 – many of which are on sale for Prime Day. Personally, I’ve got my eye on the brand new Hero 13 Black in ‘Forest Green’ colorway – just £299 at Amazon UK.
• See the best deals in Amazon’s full sale
Other standout deals include the GoPro Max (2025) 360 camera. It’s a tiny update of the original Max from 2019 and will soon to be upgraded by the Max 2, but the Max (2025)’s best feature is its low price, which has been further slashed for Prime Day – now just $299 at Amazon in the US, making it a superb value 360 camera.
I’ve included the 14 best GoPro deals I’ve found for the US and UK, below. We’ve also got an Amazon Prime Day live hub on the go, where we drop the very latest and best deals across all consumer tech, so do check it out!

Tim Coleman
This is the sixth Prime Day sale I’m covering in row, in addition to the Black Friday sales in between. These seasonal sales are reliably the best time to bag the lowest prices for GoPros, but which models are worth looking at in 2025?
I have reviewed the latest GoPros for the last few years and know what each new iteration brings, and whether a newer model is worth the extra outlay over of the previous version, because the older models are almost always cheaper.
I also utilize to price history checker to make sure I’m sharing the best buying advice on the current deals.
Quick Links
GoPro deals US
GoPro deals UK
Amazon Prime Day GoPro deals in the US
Amazon Prime Day GoPro deals in the UK
Amazon’s Prime Day sale in the US – quick links
Amazon’s Prime Day sale in the UK – quick links
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