Apple Watches are useful, but don’t look cool – here are 4 Prime Day deals on discreet wearables for fashion-conscious fit people

Yes, we know Apple Watches are super popular and eminently useful, but there’s a reason why lots of people now think twice before wearing a smartwatch with a flashy screen to a wedding or similar formal event.

I’ve been testing smartwatches for years – I’ve lost count of how many wearable devices I’ve reviewed – and even I have to admit they just don’t look that cool. They’re fine day-to-day and some watch face options look great, but the timelessness of an analog watch, or the retro style of an old-school digital number, has yet to be beaten by a functional, flashing 47mm AMOLED screen.

• See Amazon’s full Prime Day sale here

Instead of full-on smartwatches, real trendy types are tracking their health in discreet, unobtrusive ways. Smart rings like Oura (the Oura Ring 4 is on sale for the first time, from ~~$349~~ down to $296.65 at Amazon) but other smart wearable tech abounds in the deals, from more smart rings to hybrid watches.

Check out the deals below, and our full Amazon Prime Day live hub for even more oustanding deals. Don’t let your smartwatch ruin your swagger!

Amazon Prime Day deals: smart rings

Amazon Prime Day deals: hybrid smartwatches

Smart rings and hybrid smartwatches like the Oura Ring 4, Samsung Galaxy Ring, Pininfarina Sintesi Hybrid and Withings Scanwatch 2 allow you to track and monitor health and fitness without a big flashy screen on-wrist.

If I had to pick one from the bunch above, it would be the Oura Ring 4: it works with any phone, it’s discreet and provides access to sophisticated health monitoring algorithms, passively and automatically tracking up to 40 different workouts.

However, the Oura Ring is also the only device here with a monthly subscription, and any of the wearables above would fit the bill if you’re after something that looks great on the street and can track steps, heart rate, sleep and more with sophistication.