My favourite OLED TV of 2025 just crashed to a record low ahead of Prime Day – and it leaves LG, Samsung and Sony in the dust

Prime Day may be next week, but there’s already some early deals. The 65-inch model of my favourite OLED TV of 2025, the Panasonic Z95B, is available for £2,299 (was £2,999) at John Lewis.

• Check out John Lewis’ full sale

The Panasonic Z95B is one of 2025’s best OLED TVs, delivering a detailed, natural picture, weighty built-in sound and nearly every smart and gaming feature you could need.

In our Panasonic Z95B review, we praised it for “pushing accuracy” in favour of brightness. That’s because brightness has been capped in its most accurate picture modes (Filmmaker Mode, Cinema), but it’s worth it. The resulting picture is detailed with powerful contrast, deep blacks and punchy colours.

I tested four flagship OLED TVs side-by-side: the Z95B, the LG G5, the Samsung S95F and the Sony Bravia 8 II. Of these, the Z95B was my top pick. No matter what content was on screen, my eye was drawn to the Z95B’s true-to-life picture.

Where the Z95B also stands out from the crowd is with its built-in sound. Housing a 5.1.2-channel speaker system, its sound is powerful, displaying controlled bass and convincing spatial audio with Dolby Atmos soundtracks. This is one of the few TVs where adding one of the best soundbars isn’t a requirement.

For an at-home cinema experience, it doesn’t get much better than the Z95B. It even delivers solid gaming performance and features and comes with Fire TV built-in. Even its design, though chunkier than rivals, is sleek and has a premium look.

Looking for other early Prime Day deals? You can check out Amazon‘s full sale here, with some links to different categories below.