Forget Prime Day – Best Buy’s Techtober sale features up to $1,400 off TVs, appliances, laptops, and more

The second annual Amazon Prime Day is set to start tomorrow, but Amazon isn’t the only game in town. Best Buy’s already launched a huge rival ‘TechTober’ sale, and just between us – it’s actually better in several key areas.

I’d rate the retailer’s deals on laptops and TVs as particular highlights today, but you’ll also find great prices on small appliances, headphones, and even Amazon devices. As TechRadar’s deals editor, I’ve rounded up all of today’s best deals at Best Buy just down below.

• Shop Best Buy’s full sale
• Shop Amazon’s early Prime Day sale

Note that the Best Buy TechTober sale lasts through to Sunday, and unlike Prime Day, features deals that are available to everybody. The retailer does have a few exclusive additional discounts for My Best Buy members, but the deals I’ve listed out here on this page are available regardless of whether you’re signed up or not.

If you aren’t already a member, you can sign up for a membership that starts at $49.99 and enjoy more perks of a My Best Buy membership, such as free two-day shipping, 24/7 tech support, and AppleCare Plus protection plans with the purchase of an Apple device.

Best Buy Techtober sale quick links

Deals picked by

Deals picked by

Alex Whitelock

As TechRadar’s deals editor, I’ve covered major sales events like Amazon Prime Day and Black Friday for over five years now. I’ve helped thousands of our readers find discounts on everything from the latest phones to air fryers – all on models that we’ve tested and loved here at TechRadar.