Black Friday starts now – here are today’s 51 best early deals worth buying right now

It’s Halloween, which means tomorrow marks the start of November, and with it, the 2025 Black Friday deals season has arrived. As TechRadar’s deals editor who’s covered Black Friday for eight years, I’ve rounded up today’s best early deals that are actually worth buying right now.

Best Buy has just launched its official first Black Friday sale, and Amazon is also offering early Black Friday deals as part of its holiday sale. That means that record-low prices are available on everything from OLED TVs, AirPods, and laptops to kitchen appliances, vacuums, and smart home gadgets.

All of the early Black Friday deals that I’ve hand-picked are worth buying today instead of waiting for November 28, thanks to impressive discounts, which offer up to 60% off best-selling products from brands like Apple, Ninja, Samsung, Keurig, LG, and Lego.

While the adage might have been to wait for Black Friday to shop for the best bargains, today’s early deals are very good. Retailers are allowing you to spread out your holiday shopping and score early deals right now before Black Friday.