I’ve been tracking camera prices all year: here are the genuine record-low prices for Canon, Sony, Nikon, and others this Black Friday

It may not be a surprise to hear that several retailers in the US are already holding massive seasonal sales this week. Although we’re still a few weeks away from Black Friday itself, both Adorama and B&H Photo have great deals on Canon, Nikon, Sony, and other leading brands.

As someone who’s been tracking the rollercoaster of camera prices in 2025, I’m even pleased to note that several of our favorite models are on sale with record-low prices. Yes, that’s with prices that beat the previous pre-tariff records.

– Check out today’s sales at Adorama and B&H Photo

You can check out today’s record-low prices just down below, including fantastic models like the Nikon Z5 II, the Sony A7 IV, and the Canon EOS R5 Mark II. Included are sections for all major brands, as well as a few alternate picks.

I’ve checked all of these prices for accuracy based on my own research as TechRadar’s retail editor. Where a model is at a record-low price, I’ve clearly marked it as such. Note that I’ve also included some other options, which, while not featuring new record prices, are still good buys. Annoyingly, tariff price hikes have hit cameras pretty hard in 2025, so these are still excellent deals in context.

While you’re here, make sure you check out our guide to the annual Black Friday deals. Also see our main Black Friday page for other spotlights, roundups, and recommendations.