Fujifilm’s X half is perfect for analog fans, now with its first major price cut over Cyber Monday

The Fujifilm X half was for me one of 2025’s stand out cameras; a charming and unique digital compact that reimagines the half-frame film camera experience. It’s a healthy dose of photography fun, but many felt it was a little overpriced at launch. Cyber Monday brings good news, therefore, and that’s the first significant X half deal; the Fujifilm X half for $649 at Adorama (was $849) / Fujifilm X half for £499 at Amazon (was £699).

• Shop Amazon’s full Cyber Monday sale

That deal is available for all three colorways; silver, charcoal or black, while Adorama adds a memory card and hard shell case at no extra cost for US shoppers.

It’s not for everyone, but if you want a dinky compact with unique film photography-inspired features, then the X half is well worth a look, especially at this new price. For more cameras deals, my Black Friday Camera deals roundup is still worth looking at today. Also, make sure you check out TechRadar’s live Cyber Monday coverage for other tech bargains.

Deals picked by

Deals picked by

Tim Coleman

I joined the TechRadar team as Cameras Editor three years ago, and since then I’ve covered every Fujifilm product launch and Black Friday / Amazon Prime Day sale. I’ve personally reviewed numerous Fujifilm cameras, including the X half and X100VI. Fujifilm price cuts are rare, even during Black Friday / Cyber Monday, so this X half deal is well worth looking into.

I enjoyed the Fujifilm X half so much that I wrote about it multiple times, including my X half review where I gave it a 4 out of 5 rating, and an ode to its film-roll mode which is one of the cutest camera features I’ve played with in years.

A word of warning; don’t take the X half too seriously. It’s not designed to be a serious photography tool, but a charming and outright fun camera. For example, the sensor is vertical format for the authentic half-frame photography experience, plus there’s no RAW format stills, only 18MP JPEGs.

What we get instead are unique film photography-inspired features, such as the film-roll mode which locks in your color profile and deactivates the digital display until you use up the ‘roll’ – you only see the photos later once they are ‘developed’ in the mobile app. There’s also a secondary LCD screen which can display your film roll (color profile) selection. It’s all impossibly charming.

Design wise, the camera is properly dinky and weighs just 240g, and features a 1-inch 20MP sensor and fixed 32mm f/2.8 lens. If you want a ‘proper’ Fujifilm camera then look elsewhere, but for a little analog-inspired fun, the X half is the ticket. I highly recommend you read my review to find out more, and act on this deal while it lasts!

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