The new Sony A7 V upgrades impress, but the Sony A7 IV is an excellent value in this post-Cyber Monday deal

The Sony A7 V was announced today, and we waxed lyrical about it in our A7 V in-depth review, awarding the full-frame mirrorless all-rounder a perfect 5 out of 5 rating. I have followed up on that review with a Sony A7 V vs Sony A7 IV article that highlights the key differences between the two cameras, should you like to find out more.

There’s an extra layer to those comparisons now – the new low prices available for the older model in the wake of the A7 V’s launch, and the slate of Cyber Monday camera deals. In fact, you can now grab the Sony A7 IV for $1,998 at Adorama (was $2,699) / Sony A7 IV for £1,549 at Amazon UK (was £2,399) – that’s a record-low price in the UK, and the lowest price this year in the US.

With the new A7 V costing $2,899 / £2,799, those price drops bring the A7 IV to practically half the price of the latest model in the UK, and the best part of $1,000 cheaper in the US.

• Shop Amazon’s full Cyber Monday sale

Yes, you’re not getting the latest Sony, but the shiny new A7 V could be overkill – I explain more below. If you’d like to discover more camera deals, I’ve put together a comprehensive list of the best prices in my Cyber Monday Camera deals roundup, which is up to date with post-Cyber Monday deals. There are more great deals at TechRadar’s live Cyber Monday coverage.

It has a newly developed, partially stacked 33MP sensor and a new Bionz XR 2 processor with an AI processing unit, which, combined, deliver a slew of performance improvements. I’ve unpacked these differences in greater depth in that Sony A7 V versus Sony A7 IV article.

Of course, the A7 V brings about the latest tech and is the more complete all-rounder camera, especially if you shoot a lot of video and action photography. However, if you mostly photograph less demanding subjects, such as landscape photography, then you might not notice as keen a difference between the two cameras as that price gap reflects – they both shoot 33MP stills after all.

For a certain user, the Sony A7 IV at the deal prices listed above is arguably the better option. And there’s no doubt the Sony A7 IV is now an excellent value even against rival Canon and Nikon full-frame cameras in these post-Cyber Monday deals. Remember – Sony cameras like the A7 IV have an enviable selection of lenses, including affordable third-party options, so it’s a fantastic system to adopt.

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