- Samsung’s Ballie robot is still not here after a promised summer 2025 launch
- Ballie’s not quite ready, and Samsung is still working on the AI robot companion
- Samsung tells TechRadar it’s ‘continuing to refine and perfect the technology’ for a better customer experience
If you’ve been wondering where Samsung’s Ballie robot companion is – after being reintroduced at CES 2025 and promised for a summer launch – you’re not alone.
Ballie’s been a long-promised robot within the wide world of Samsung. It was first shown off as a prototype back in 2020 with no plans for a consumer release. Samsung then reintroduced it in 2024 with a larger footprint and more AI onboard, and once again showed it off at CES 2025 with a promise to launch in the first half of the year.
Samsung reconfirmed a few months later in April that Ballie would launch in the United States and Korea in summer 2025 – a sign-up page, much like Samsung drops for the next Galaxy smartphone, even appeared on the site. It’s now December 2025, though, and while you can still sign up for updates, Ballie is not yet a robot you can purchase.
TechRadar reached out to Samsung for an update on Ballie, and a spokesperson told us, “We are continuing to refine and perfect the technology to deliver an even more impactful customer experience.”
Short answer: Ballie’s not quite ready, and Samsung is still working on the AI robot companion.
Even more than a Samsung Frame TV, a smart fridge, or a smartphone – and more like Galaxy AI or Vision AI – Ballie is designed to be a companion: one that can roam your home, projecting visuals and content, but also serve as a helpful assistant.
Samsung did show off a Ballie demo at CES 2025, with its projection skills and AI features running in a loop, but it stopped short of letting attendees truly interact with it. We’ll likely need a proper hands-on as we march toward consumer availability and see how Samsung refines the robot.
It’s certainly more friendly and less invasive than, say, a Neo X1 Robot, but it also lacks the fun and inviting nature of Disney’s Olaf robot or the BDX Droids. Then again, this one can project movies, TV shows, and other visuals, and it can answer questions. Samsung also noted that Gemini would be embedded to help with myriad tasks as part of a partnership with Google Cloud.
As a refresher, Ballie comes in the form of a bright yellow, almost basketball-sized round ball that rolls around on wheels to navigate one floor. It can’t tackle stairs, but what it lacks in legs it makes up for with sensors. It was set to feature a LiDAR sensor stack with a Time-of-Flight (ToF) sensor, speakers, microphones, a rear 2K camera, a front 4K camera, and a projector.
#SamsungCES2020 키노트에서 깜짝 데뷔하여 관심을 한몸에 받고 있는 #볼리 #Ballie! 정말 손짓만으로 쪼르르 달려올지, 다른 가전제품들을 잘 컨트롤 할 수 있을지, 직접 시연해봤습니다! pic.twitter.com/cfOt0Ncl3jJanuary 9, 2020
It remains to be seen when we’ll get another update on Ballie, but hopefully, Samsung is a bit more direct when it makes its next move. That might be at CES 2026, and who knows – we might finally get a confirmed launch date for the US and Korea with exact pricing.
We also might just get another demo reel, and Ballie will continue to be something we hear and see, but not interact with.
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jacob.krol@futurenet.com (Jacob Krol)
