Move over, Bang & Olufsen: Germany’s Loewe is expanding to the US and it’s bringing its super-premium OLED TVs

• Premium OLEDs and more affordable LCD TVs too
• Also bringing speakers, multi-room audio and headphones to the US
• January 2026, TV pricing tbc

Loewe, one of the most interesting European electronics brands, is officially coming to the US. The firm is well known for its intriguing design choices, such as making TVs out of concrete and metal and creating diamond-studded headphones that cost more than a car. But it makes some more sensible products too, so the arrival of its OLED and LCD TVs in the US market could be significant.

Loewe gets many of its OLED panels from LG Display and customizes them in addition to making its own MLA (Micro Lens Array) OLEDS for its super premium models – and it builds its products to last. When we met with Loewe recently, they proudly told us they’d just repaired a customer’s TV that was almost 20 years old.

So, can US customers expect Loewe models to join the ranks of the best TVs?