Best Buy drops this 43-inch 4K TV to a super-low $99.99 — but not for long

You don’t need to pay big bucks to get a 4K TV. Right now, you can get the 43-inch Insignia F50 Series 4K Fire TV at Best Buy for just $99.99 (was $199.99).

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Nowadays, 4K resolution support is common enough that it’s become the mainstream high-quality standard for an average TV. Even though you can still get the middling 1080p resolution options, 4K is easy enough to get and affordable enough that it’s worth shooting for if you plan on keeping your TV for a long time.

You do get what you pay for with a $100 4K TV, but this is well worth the price for this baseline. If you’re not in the business of buying secondhand and want a brand-new TV for a small room, the Insignia F50 can give that to you for a fraction of the price of its competition.

In addition to the 4K resolution, the Insignia F50 includes HDR for improved brightness and contrast, built-in DTS Virtual-X audio-supported speakers, and Amazon perks that come with all Fire TVs.

You can watch anything from Blu-ray movies to shows from popular streaming services like Netflix and Hulu. It also offers free ad-supported content via Fire Channels, Tubi, and Pluto TV.

It’s hard to find a 4K TV this cheap. If you didn’t know any better, you might not even realize how large the gap is between the Insignia F50 and our best budget TVs. I’d advise looking through the best budget TVs if you’re looking for more than just a low price, and maybe even our best TVs overall depending on your budget.