Samsung launches reservation campaign for next-gen TVs ahead of CES 2026, complete with $100 store credit

Thinking about picking up a new TV? You may want to check out Samsung this week as the official store is currently running a mystery pre-registration campaign for its upcoming TVs, home appliances, and monitors ahead of an unveiling on January 4 at 7PM EST.

Why sign up? Well, firstly, it’s free. But, secondly, you’ll also get $100 of store credit on the house if you actually end up buying one of the brand’s new products. That’s credit that you can use at the official Samsung Store to get further discounts on things like headphones, phones, and accessories.

This pre-registration campaign is similar to those offered on the brand’s Galaxy smartphones in recent years. As with those campaigns, there are scant details on what’s actually going to be unveiled. In short, all we know is that several TVs, appliances, and monitors are going to be unveiled.

The date coincides with the upcoming CES 2026 trade show, where most of the big tech brands unveil new concepts, technology, and models for the year to come.

In terms of predictions, we could see more RGB Micro LED TVs, more OLED TVs, and more mini-LED TVs this week. Our personal hopes are for more competitively priced mini-LED TVs in the lower to mid-range price brackets, since that’s an area where other brands have become really competitive in recent years. Its flagship Samsung QN90F Neo QLED (mini-LED) is already an amazing TV, as is the stunning Samsung S95F, which was named TechRadar’s TV of the Year 2025, so more budget-friendly options would really hit the mark in our books.