Amazon’s massive winter sale is still live — up to 50% off Kindle, Fitbit, Ninja, and Shark

Amazon launched a winter sale at the start of the new year, and it’s still live today, with hundreds of deals available on everything from own-brand devices to smartwatches. Regardless of whether you’re looking to reach fitness goals, spend a little bit of post-Christmas gift money, or just treat yourself for the New Year, there’s plenty to check out today.

• Shop Amazon’s full winter sale

As the deals editor for TechRadar, I’ve gone through Amazon’s winter sale and handpicked the 25 best offers worth buying. I’ve selected last year’s best-selling products from brands such as Apple, Kindle, Shark, and Ninja, with prices starting at just $15.99. You’ll find everything from top-rated tech gadgets, kitchen appliances, and vacuums, as well as popular health and wellness products to help you achieve your New Year’s goals.

A few of my favorite deals that are perfect to kick off 2026 with include the Kindle e-reader on sale for $89.99 (was $109.99), the Shark robot vacuum mop combo on sale for $299.99 (was $699.99), and the highly-rated Renpho smart scale for just $19.99 (was $34.99).

Shop more of my top picks from Amazon’s winter sale below, and keep in mind these are limited-time offers, and you might not see discounts like this until the next big holiday sale event.

• Amazon Devices: Fire Sticks, Kindle & tablets from $18
• Apple: MacBooks, AirPods, AirTags & iPads from $17
• Beauty: 50% off toothbrushes & hair tools
• Cheap TVs: smart TVs from $69.99
• Fitness: deals on treadmills, weights & apparel
• Headphones: 50% off Beats, Bose & Samsung
• Health: vitamins, protein, toothbrushes & more
• Laptops: Apple, HP & Dell from $199
• Toys: 57% off Lego, Tonies & board games
• Vacuums: Dyson, Shark & Bissell from $34

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $119
• Best Buy: $1,000 off TVs, laptops & headphones
• Dell: laptop deals from $249.99
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe’s: up to 30% off appliances, holiday decor & tools
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off Christmas decor, clothing & furniture
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off Christmas, furniture & decor