- Amazon is expanding its collection of free straming channels in its new partnership with Roku
- Fire TV users now have access to around 50 free channels from The Roku Channel streaming platform
- This follows Amazon recent Fire TV interface upgrade, which saw its biggest overhaul in five years
Hot on the heels of Amazon’s successful showcase at CES 2026, where it unveiled the new Ember Artline ‘lifestyle TV’, the company is joining forces with Roku to bring you new free streaming content from The Roku Channel – one of our best free streaming services.
Now, Amazon Fire TV users can access a selection of around 50 free new streaming channels, expanding its wide collection of FAST entertainment and sports programming. In addition to Fire TV’s new Roku channels, Amazon is also adding select channels from Fubo, which is another popular free streaming service for entertainment and sports.
One of the biggest wins with this partnership is that you don’t need any additional subscriptions or hardware such as streaming sticks to enjoy free viewing, which sounds too good to be true. Previously, you could only access Roku’s flagship FAST service on a Roku device, be that the Roku Streaming Stick Plus or the Roku Pro Series (2025), but now the company is slowly migrating out of that business model while also upgrading its own collection of channels. In October 2025, Roku devices in the UK received over 40 new free TV channels.
You can find new FAST content from The Roku Channel in the newly updated Live Guide tab on Fire TV devices, which serves as the home for all of Amazon’s free streaming platforms including PlutoTV, Tubi, and its very own Freevee.
Now that The Roku Channel is joining the Fire TV family of FAST, this brings it to a total of 14 free-to-stream services, meaning that there are now over a staggering 1,900 channels across these platforms to stream, encapsulating designated channels for reality TV, classic cinema, food, 24/7 news reports, and more.
Not only will this move result in wider access of Roku channels to non-Roku device owners, it’s also a big win for Fire TV itself as it expands its plethora of entertainment options for customers, increasing its value as a streamer.
Recently Amazon gave the Fire TV interface a huge facelift – the first one in five years I should add – which now allows you to pin up to 20 of your favorite streaming services in your homepage, making it easier for you to find its new array of free Roku channels.
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rowan.davies@futurenet.com (Rowan Davies)
