We rate the GoPro Hero 13 Black as ‘the best action camera for most people’ — and right now it has a superb deal at Adorama

Just a PSA, folks: the excellent GoPro Hero 13 Black currently sits at a tempting price of $319 (was $429) at Adorama right now, but there are only a few days left to get your hands on this deal at the retailer.

The GoPro Hero 13 Black has only been cheaper than this one time, and that was all the way back in December 2024 – just a few months after this model was released. Today’s price, while not quite as good (it reached $299 before), is the same as the one on Black Friday just passed, so it’s a fantastic deal in its own right.

The GoPro Hero 13 Black is an exceptional action cam if you’re serious about getting good footage. We tested this model extensively during our GoPro Hero Black 13 review and we were suitably impressed by its 5.3K video and battery life. So impressed, in fact, that we awarded it four and a half stars out of five and placed it right at the top of our best action cameras buyer’s guide.

The Hero 13 Black is definitely a relatively iterative upgrade from the 12, sharing the same sensor (5.3K video and 27MP photos) as the previous few generations. It’s also sitting in an increasingly competitive field, with compelling options from rival brands like DJI, Osmo, and Insta360 coming to the fore in recent years.

The Hero 13 Black impressed us, however, with the excellent range of accessories that are available. It’s a key advantage because no other brand (yet) boasts such a range of useful additions. This includes things like Ultra-Wide, Macro, and Anamorphic lens mods, as well as plenty of ND filters. The Hero 13 also incorporates a magnetic mount with a useful auto-detect feature to make everything super-easy to use.