- Sienna Rose has shot up in popularity, but rumors of her being AI-generated seem to be true
- The ‘singer’ has millions of Spotify streams and has three songs in Spotify’s Viral 50 playlist
- Deezer has provided a statement saying that, despite her streaming success, Sienna Rose’s music is completely AI-generated
AI-generated music is quite the topic of discussion at the moment, especially now that more users are seemingly running into AI music in Spotify. One such artist, who has managed to rack up millions of streams, has listeners convinced she’s all AI.
The neo-soul ‘singer’ Sienna Rose has burst onto the scene, earning herself a staggering 3.6 million monthly Spotify listeners and three spots in Spotify’s Viral Top 50. Despite this booming success, I hate to break it to you, it’s likely that she’s not real at all.
There are many reasons why people believe her music and persona is a product of AI, but music streaming service Deezer has put it in black and white by flagging all of her content as AI-generated content. We reached out to Deezer for a comment, who stated the following:
“We can confirm that the majority of Sienna Rose’s albums on Deezer are detected and clearly tagged as AI-generated using our AI detection tool. As AI music becomes more widespread, we think it’s vitally important to be transparent with listeners and fair to artists, which is why Deezer removes all fully AI-generated tracks from algorithmic recommendations and editorial playlists, so users can make informed decisions about what they’re listening to.”
Usually, it’s quite easy to spot what music is AI-generated in streaming services – release dates and album art are often big clues – but Sienna Rose is an interesting case. At first glance her music sounds, well, convincing, and it’s managed to fool high-profile celebrities, including Selena Gomez, who used one of Rose’s songs on a post that was later removed.
You can’t ignore the signs
Beyond Deezer’s AI music labels, there’s so much more to Rose’s musical persona that just screams ‘AI’, her sound being one big indicator which she’s adopted from the likes of Alicia Keys, Norah Jones, and even Olivia Dean.
As well as the influx of music she’s released (she put out over 45 songs between September 28 and December 5 according to the BBC), listeners have been quick to flag the ‘generic’ sound of her songs, reporting bland lyric choices, inconsistent beats, and a ‘telltale hiss’ in a number of her songs – which are all common tropes found within AI-generated music.
Then there’s her lack of social media presence. When it comes to AI artists another clue is social media, from which Rose is pretty much absent, but recent videos have surfaced from accounts claiming to be her – like the TikTok video below, which currently has 2.3 million views.
Looks relatively normal right? But there are a few things that just don’t add up.
What I can’t get past is the follower count (3,867 on TikTok at the time of writing), because surely if you were an artist surpassing the likes of popular artists such as Djo, A$AP Rocky, and PinkPantheress in the Spotify charts, you’d be accumulating a rapidly growing online following. It sounds like someone is being very cautious.
But there’s one video (see below) on the Sienna Rose Instagram account that’s the icing on the cake to the theory that her entire existence is AI-generated. The video, which depicts Rose appearing on a podcast that happens to have no name, social tags, and an unrecognizable host with vacant expressions and wandering eyes.
The theories pointed in two different directions. Some believed that Rose was a legitimate person who simply uses AI to create music, but more people were convinced that her entire existence was an AI product itself. After giving her music a listen and watching whatever videos I could find of her, I’m siding with the latter, and now we have Deezer’s confirmation that sets it in stone.
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rowan.davies@futurenet.com (Rowan Davies)
