- Sonos’ new Amp Multi is a sign that app problems “have been resolved”
- Hardware launches will “ramp up” in the second half of 2026 says report
- Sonos wants customers to love it again
Sonos has just announced its first new products since late 2024: new Amp Multi amplifier for professional installations. It isn’t just a new Sonos product: it’s a new dawn for the company. That’s what Sonos insiders are telling Bloomberg, which reports that Sonos believes that its app-related shenanigans have come to an end.
Sonos “believes the majority of bugs and issues that once plagued its mobile app have been resolved”, and the launch of the Amp Multi marks the end of “an intentional lull in product launches… Hardware launches will ramp up in the second half of its fiscal 2026”.
It’s worth noting here that Sonos’ fiscal year ends in September, so it looks like the next eight months could be busy for Sonos believers.
What’s the story behind Sonos’s new hardware plans?
To the best of our knowledge, only one planned product, Sonos’s streaming video player, was outright cancelled – but other products had been rumored and failed to appear. And Sonos execs had talked about launching at least two new products per year, and that definitely wasn’t the case in 2025.
Sonos’ woes stemmed from the ill-fated upgrade to its app, a PR disaster that was still rumbling on in early 2025: the upgrade turned out to be a downgrade for a lot of users and many of Sonos’ most vocal advocates were extremely unhappy about it.
Then-CEO Patrick Spence was replaced by new CEO Tom Conrad in January 2025, who said that “we’ve let far too many people down” and promised “to get us back on track [by] getting back to the innovation that is at the heart of Sonos’ incredible history.” The Amp Multi is the first new Sonos product on his watch.
The Amp Multi isn’t made for people like me – it’s a pro-level product for high-end installations – but it does indicate that Sonos is back in the ring, and that’s a reason to be optimistic. Conrad has said that his goal is to get Sonos customers to extend their Sonos investments, and in order to do that you need to make those customers happy.
As we reported last year, Sonos used to have the best word of mouth in tech; it does seem that Conrad intends to make that happen again.
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