Apple devices are finally getting their first serious discounts of the year — shop my top picks on AirPods, iPads, and smartwatches starting at $99.99

Thanks to Best Buy’s Presidents’ Day sale, which just launched today, we’re seeing the first serious discounts on Apple devices of the year. The retailer is offering record-low prices on Apple’s latest and greatest gadgets, including AirPods, iPads, MacBooks, smartwatches, and more.

• Shop more deals at Best Buy’s sale

As most of you know, Apple devices aren’t cheap, so any discount can help, and I was more than impressed with today’s deals at Best Buy. The retailer is discounting Apple’s brand-new releases, like the Apple Watch 11, down to a record-low $299 and a rare $30 discount on the AirPods Pro 3.

You can also find both AirPods 4 models on sale, starting at just $99.99, and the best-selling 11-inch iPad on sale for a tempting price of $299. Other highlights from Best Buy’s sale include the best-rated 13-inch MacBook Air M4 for $899 and the budget Apple Watch SE 3 for just $219.

Keep in mind that today’s Apple deals are a part of Best Buy’s official Presidents’ Day sale, and they’re some of the best prices you can find since last year’s Black Friday event. You can also browse our Best Buy Presidents’ Day live blog for more offers from the retailer.

• Amazon: 45% off TVs, AirPods, air fryers & vacuums
• Apple: iPads, AirPods & MacBooks from $99
• Best Buy: $1,000 off TVs, laptops & headphones
• Casper: up to 30% off mattresses
• Dell: laptop deals from $249.99
• DreamCloud: 60% off mattresses + $599 in freebies
• Home Depot: 40% off appliances, furniture, grills & tools
• Lenovo: 45% off laptops & tablets
• Lowe’s: up to 40% off appliances, furniture & tools
• Nectar: up to 50% off mattresses + 66% off bundles
• Saatva: up to $625 off luxury mattresses
• Samsung: up to $2,000 off appliances, TVs & phones
• Target: 40% off clothing, tech & furniture
• Tempur-Pedic: up to $500 off mattresses
• Walmart: furniture, cheap TVs & vacs from $69
• Wayfair: 54% off furniture, rugs & decor