- Audible has launched a new reading tool that gives users the option to use text synchronization to follow audiobooks
- It’s rolling out in the US now, and will be available in the UK, Australia, and Germany in the coming months
- Despite its accessibility focus, users must own both the audiobook and eBook versions of a title in order to use the feature
Amid the growing popularity of e-reading, Audible’s position as one of the best audiobook providers hasn’t budged, and now it’s redefining how you immerse yourself in your favorite audiobooks.
Rolling out to US customers today (February 18), and to those the UK, Australia, and Germany in the coming months, Audible’s new ‘Read and Listen’ tool is a new way for you to follow along with audiobooks by combining reading and listening in the Audible app. Previously, the use of this feature was restricted to the Kindle app as part of the Whispersync for Voice tool.
Using text synchronization, Read and Listen gives you the option to read along as you listen to an audiobook, introducing another way to engage with and enjoy your favorite books — but it’s much more than that according to Audible’s Chief Product Officer, Andy Tsao.
“Audiobooks count as reading,” says Tsao in a press release announcing the feature. “But now at Audible, you can read with your eyes too. Read & Listen gives book lovers the best of both worlds. Whether you’re learning a new language, studying for school, or lost in a story’s world, you no longer have to choose one format over the other”.
As well as the new Read and Listen tool, Audible revealed that it’s been testing another feature that intertwines digital and physical reading, seemingly taking inspiration from Spotify’s audiobook upgrade that allows you to purchase physical books right from the app. As it stands, select customers in the US have access to Audible’s version of the feature, which includes direct links to physical book listings on Amazon’s site.
You can enable Read and Listen just with a tap of the toggle button, switching you between that and the standard ‘Listen’ mode, as well as packing hundreds of thousands of titles across a multitude of languages. This isn’t Audible’s only goal with Read and Listen — accessibility is another key factor, but it comes with a catch that I just can’t get past.
An accessibility feature, or new business model?
Read to Listen isn’t just about giving book lovers more ways to enjoy audiobooks, but it also opens another door for those with accessibility needs to immerse themselves in new ways of reading just like the rest.
As Audible puts it; “Read & Listen serves as a powerful tool for differentiated instruction. Research indicates that simultaneous reading and listening improves comprehension and retention — benefits that are particularly valuable for students, language learners, and individuals with dyslexia, ADHD, or low vision.”
It all looks great on paper, but there’s a catch that I can’t get past — you need to own both the eBook and audiobook version of a title in order to take advantage of Read and Listen, which is a little back-handed.
Audible hasn’t shared the reasons behind this, and it could simply be that Audible hasn’t quite mastered the full potential of Read and Listen, and is starting small before expanding, but the obvious answer is that it’s a business model, as it means users will have to spend more money to buy multiple versions of their favorite titles through Audible and Kindle if they want a taste of what Read and Listen has to offer.
We’ve reached out to Audible for a comment on why this is the case, and we’ll update this story once we receive more information.
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rowan.davies@futurenet.com (Rowan Davies)




