As software delivery has sped up in recent years, expectations for speed have become the norm. While this has unlocked rapid progression for DevOps teams, it has also introduced new forms of risk.
Tech debt has also increased, as more software, generated at pace, has created new problems to solve. Errors move faster, rollbacks are harder, and small changes can have outsized consequences.
Chief Technology Officer at LaunchDarkly.
When crisis strikes, organizations will feel exposed. Lessons from the CrowdStrike outage, caused by a routine security update, still resonate nearly two years on. This single flawed update when rolled out at pace, rendered millions of devices unusable and brought airlines, hospitals, retailers and public services to a standstill within hours.
And in recent months, another configuration error deep within critical AWS’ infrastructure showed how fragile “always-on” systems are, cascading across the internet and knocking thousands of businesses offline simultaneously.
Fast-forward to 2026, and the rise of AI has flattened the playing field in software delivery, making releases faster and more accessible than ever. But at what cost? Speed without restraint can easily undermine trust and stability.
With today’s systems so deeply interconnected and releases almost continuous, the challenge now is no longer getting code into production quickly, but having the right controls in place once it is live.
When speed ceases being the advantage
The impact of recent AI adoption has been era-defining for software development. Since AI has moved into the mainstream, tasks that once required careful coordination and weeks of work can now be completed in days or even hours.
While speed has become assumed rather than celebrated, it has unintentionally shifted pressure elsewhere in the system.
With continuous software changes, mistakes can propagate instantly. A small configuration error, a flawed assumption, or an untested edge case affect customers in real time.
Traditional safety nets, such as rollbacks or hotfixes, are slower and more disruptive than expected, particularly in complex situations where services depend on one another and are difficult to untangle. The faster teams move, the more expensive and visible these failures become.
What’s emerging is a new definition of maturity in software delivery. High-performing teams are characterized now by how fast they deploy, but how confidently they operate in production.
They design systems that allow them to intervene when things go wrong, adjust behavior without redeploying, and make informed decisions based on live conditions rather than assumptions made weeks earlier.
Why runtime control is now a business concern
Historically, much of the responsibility for managing risk after deployment sat solely with engineering teams. Failures were often viewed as technical problems that could be solved through better testing, improved processes, or more automation. While these remain important, they are no longer sufficient on their own.
As software increasingly underpins core business operations – and much of today’s society – the impact of post-deployment issues is far-reaching. A faulty release can affect everything from pricing to availability, compliance to customer experience in minutes.
Decisions about whether to expose a feature, throttle functionality, or change behavior in response to real-world conditions can have direct commercial consequences.
This is why runtime decision-making is becoming a business priority, not just a technical one.
Organizations must be able to manage risk dynamically, balancing speed with control as conditions change. That requires visibility into how software is behaving in production and the confidence to act quickly without introducing further instability.
When speed is a given, control becomes the edge
DevOps teams are changing what they’re measuring and optimizing for as a result. When speed is the default, metrics such as deployment frequency or lead time lose their ability to differentiate performance. Instead, attention shifts to indicators that reflect resilience and control.
How quickly can issues be contained? How much customer impact occurs before a problem is detected? How easily can teams adjust behavior without redeploying code? These are the questions that matter as we move into a post-speed era.
The answers will stem from increased collaboration between engineering, product and leadership. Decisions made at runtime often involve trade-offs between risk and opportunity, stability and experimentation.
Treating these choices as purely technical limits an organization’s ability to respond effectively, but when business and technical teams share responsibility for outcomes in production, they are far better equipped to move quickly without losing control.
The post-speed era is not a retreat from innovation. Quite the contrary, it will enable more sustainable progress. Through placing a greater emphasis on control, organizations can ship rapidly while protecting the things that matter most.
With the world moving faster than ever, the real advantage is in knowing when to slow down, when to intervene, and how to act with confidence once software is live.
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