U.S. war with Iran forces CEOs to prepare for the worst

Energy Prices – Brent crude prices rose 10% yesterday to around $80 a barrel. If Iran closes off the Strait of Hormuz, where a fifth of the world’s oil passes, mostly bound for Asia, that price could hit $100. And crude remains a key driver of prices at the pump, with the U.S. Energy Information Administration calculating that a $10 increase in crude prices roughly translates to an additional 25 cents per gallon. Cheaper gas has been one area of relief for Americans struggling with a rising cost of living from tariffs, housing and sluggish wage growth. 

Security – Iran, already a major source of state-sponsored cyberattacks, is likely to ramp up activity so it’s a good time to review protocols with staff. We’re already seeing signs of cyberwarfare as millions of Iranians got a message on the BadeSaba Calendar app on Saturday, saying help had arrived, with cyber operatives from Iran subsequently shutting down gas stations in Jordan. But physical security is also a top priority. One CEO told me this weekend that he thinks the safest city for expat business leaders in the Middle East right now is Riyadh—the Saudi capital’s airport is still open, though many flights have been cancelled, and it has a much larger military arsenal than neighbors like the United Arab Emirates. Still, he said, U.S. companies are likely to pause travel, expansion and investment plans until fears of a broader conflict are resolved.

Brand America – Bombs have an immediate impact on tourism and trade. In any major conflict, the classic investor reaction is to bid up defense stocks like Lockheed Martin and Northrop Grumman while selling off airlines, hotels, cruise operators and others that might suffer as regional travel is curbed and skittish travelers stay home. In the Gulf wars of 1991 and 2003, international travel to and from the U.S. took a hit and then recovered fairly quickly. But this conflict could accelerate worrying trends; travel to the U.S. dropped 6% last year as global tourism was booming. Ditto for the U.S. dollar. War is likely to boost the dollar’s short-term value as a reserve currency but may accelerate its longer-term decline amid economic concerns and other countries’ desire to reduce their dependence on the currency of a hostile and increasingly rogue trading partner.

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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CEO Daily is compiled and edited by Joey Abrams, Claire Zillman and Lee Clifford.