Last Thursday, Apple CEO Tim Cook took to social media to tease ‘a big week ahead’ for his company, and Apple has certainly delivered on that promise: we’ve seen six new products launched over the last few days, and they’re all updates to major product lines.
If you’ve not been able to keep up with everything that Apple has announced — and even we’ve found it tricky — then let this be your one-stop catch-up for all the news. We’ve included the details for each new piece of hardware, and links if you want to read more.
1. MacBook Neo
We’ve long been hearing rumors about a more affordable MacBook — like an iPhone 17e but for Apple’s laptops — and now it’s finally here. The MacBook Neo runs on an A18 Pro processor (the same one found in the iPhone 16 Pro from 2024), sports a 13-inch screen, and is available in four colors: Apple is calling them blush, indigo, silver, and citrus.
The big headline here though is the relatively low starting price, which is $599 / £599 / AU$$899. That makes it the cheapest Apple laptop currently on the market by some distance, although there are of course some compromises along the way — if you want a keyboard with Touch ID integrated into it, for example, then you’ll have to pay extra.
2. iPhone 17e
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Apple continues to offer a more affordable option in its iPhone line, with the iPhone 17e now replacing last year’s iPhone 16e and starting at the same price: $599 / £599 / AU$999 (although this time the base model offers 256GB of storage rather than 128GB). One of the key upgrades here is support for MagSafe charging, which the previous model didn’t have.
Other improvements worth knowing about are the switch to the A19 chipset also featured in the iPhone 17 — so you’re getting top-tier performance, even if this phone isn’t much faster than the iPhone 16e. Networking speeds should be better, thanks to Apple’s own C1X modem, and you can get this in soft pink as well as the standard black and white.
3. M4 iPad Air
Apple’s last iPad Air launched in March 2025 with Apple’s own M3 chipset, and a year later we have its successor: the M4 iPad Air. That processor bump is the headline upgrade, and Apple is promising performance gains of up to 30% compared with the previous version — though you’re probably not going to notice them if you’re just swiping around on emails.
The same two sizes are available, 11 inches and 13 inches, and again there’s Touch ID rather than Face ID. Wi-Fi and 5G should be faster though, with the addition of Apple’s own C1X chip, and the starting prices have remained the same as last year: $599 / £599 / AU$999 for the smaller model, and $799 / £799 / AU$1249 for the larger one.
4. Studio Display and Studio Display XDR
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The original Apple Studio Display has finally been given a refresh, four years on, and there are two new models for 2026. The next-gen Studio Display sticks with a 27-inch screen, but there are notable upgrades to the camera, the ports, and the sound system — while the $1,599 / £1499 / AU$2,599 starting price is the same as last time, so credit to Apple for that.
There’s also a more premium version available, the Studio Display XDR, which replaces the Pro Display XDR and which will cost you a hefty $3,299 / £2,999 / AU$5,499. It has the same 27-inch screen size and 5K resolution as the standard model, while upping the refresh rate, brightness, color range, backlight tech, and improving some of the port specifications.
5. M5 Pro and M5 Max MacBook Pro
Apple has announced new M5 Pro and M5 Max chips, and for good measure, new laptops for them to go inside. The new 14-inch and 16-inch MacBook Pros replace the M4 Pro and M4 Pro Max versions from 2025, and there are upgrades to the wireless connectivity chips inside as well — so the MacBook Pro finally supports the latest Wi-Fi 7 standard.
According to Apple, these new laptops and their chipsets are going to be much better at processing AI locally — so let’s hope Apple Intelligence gets improved soon as well. The starting prices for these new models are $2,199 / £2,199 / AU$3,499 for the 14-inch version (with an M5 Pro) and $2,699 / £2,699 / AU$4,299 for the 16-inch (with the M5 Pro).
6. M5 MacBook Air
Since it was launched in March 2025, the M4 MacBook Air has been our favorite laptop — but now there’s a new-and-improved M5 model. The ports and the design remain the same, but the performance should be boosted by the new chip (especially for AI), and Wi-Fi 7 and Bluetooth 6 are now supported thanks to the addition of Apple’s N1 chip.
Pricing starts at $1,099 / £1,099 / AU$1,799 for the 13-inch version and $1,299 / £1,299 / AU$2,199 for the 15-inch model. That means they’re slightly more expensive than their predecessors, but you do get more internal storage at those prices this time around (512GB vs 256GB), and we’re happy with the trade-off that Apple’s decided to make here.
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