Tom Cruise has a career packed with plenty of science fiction films. Edge of Tomorrow survived a turbulent production and became a surprise success. Oblivion may not have been as successful, but it led to Cruise working with Joseph Kosinski, and the two eventually reunited for Top Gun: Maverick. One could even argue that the technology used by Cruise’s Ethan Hunt in the Mission: Impossible franchise borders on the edge of science fiction. But there’s one science fiction movie that Cruise never managed to become a part of, despite his desire to play the lead role, and that’s John Carter.
Based on the John Carter of Mars novels by Edgar Rice Burroughs, the John Carter movie was shaping up to be truly epic. Andrew Stanton, the mastermind behind Pixar hits Finding Nemoand WALL-E, was making his live-action debut with the film. Michael Chabon, an accomplished novelist who helped contribute to the Spider-Man 2 screenplay, co-wrote the script. The cast was talented, including Bryan Cranston, Willem Dafoe, and Mark Strong among them. However, John Carter ran into a number of roadblocks that led to it being one of the biggest box office bombs in history — yet it’s far from a horrible movie.
Taylor Kitsch Beat Tom Cruise for the Lead Role in ‘John Carter’
Taylor Kitsch’s John Carter fights all manners of monsters on Mars.Image via Walt Disney Studios Motion Pictures
In an oral history conducted by TheWrap, Stanton admitted that casting John Carter himself was a tough process, especially since the list of potential candidates was apparently a very long one. Taylor Kitsch would land the role, but Tom Cruise was determined to get it first. Stantonhad his mind set on casting Kitsch, though:
“I had Taylor already in mind by the time Tom made his interest known. Tom had a long history with the material, so it wasn’t too surprising to discover he still had interest in it. He was a consummate professional in his discussions with me about the role, and beyond respectful to the fact I was already on an audition path with Taylor,” he said.
This wasn’t the first time Cruise had been attached to a John Carter film. Back in 1990, Disney was flirting with the idea of adapting the material with Cruise as Carter and Julia Roberts as the Princess of Mars, Deja Thoris. The team behind the scenes was just as impressive: John McTiernan was approached to direct following the success of Predator and Die Hard, with Back to the Future screenwriter Bob Gale tapped to flesh out the script. Things stalled out when McTiernan decided to direct Last Action Hero(which ironically turned out to be another box office bomb), but it’s not surprising that Cruise wanted to join Stanton’s version.
‘John Carter’ Is a Good Movie That Was Let Down by Its Marketing
Looking back at John Carter, it’s a film that was ahead of its time. Most of the political intrigue and worldbuilding rivals anything displayed in Duneor Game of Thrones, and Stanton’s work with Pixar makes many of the computer-generated characters — including Dafoe’s Tars Tarkas, leader of the Green Martians — feel like actual flesh and blood. Stanton and Chabon also manage to distill the essence of A Princess of Mars into an action-packed adventure that also has a fair amount of humor and heart. So what exactly led to its box office misfortunes?
The answer lies in the marketing campaign which saw Stanton making a number of baffling choices. He chose not to advertise his work with Pixar in the trailers, when that could have drawn newcomers to the theater. Instead of going with A Princess of Mars as the title, the choice was made to simply call the film John Carter, without considering that some audience members might not know about the books. The cherry on top was the fact that Disney’s marketing team at the time was led by someone who had no experience in movies, and therefore didn’t really know how to sell the film. “This is one of the worst marketing campaigns in the history of movies,” a Disney exec told Vulture. “It’s almost as if they went out of their way to not make us care.”
Collider Exclusive · Sci-Fi Survival Quiz Which Sci-Fi World Would You Survive? The Matrix · Mad Max · Blade Runner · Dune · Star Wars
Five universes. Five completely different ways the future went wrong — or sideways, or up in flames. Only one of them is the world your instincts were built for. Eight questions will figure out which dystopia, galaxy, or desert wasteland you’d actually make it out of alive.
💊The Matrix
🔥Mad Max
🌧️Blade Runner
🏜️Dune
🚀Star Wars
01
You sense something is deeply wrong with the world around you. What do you do? The first instinct is often the truest one.
02
In a world of scarcity, what resource do you guard most fiercely? What we protect reveals what we believe survival actually requires.
03
What kind of threat keeps you up at night? Fear is useful data — if you’re honest about what you’re actually afraid of.
04
How do you deal with authority you don’t trust? Every dystopia has a power structure. Your approach to it determines everything.
05
Which environment could you actually endure long-term? Survival isn’t just tactical — it’s physical, psychological, and very much about where you are.
06
Who do you want in your corner when things fall apart? The company you keep is the clearest signal of who you actually are.
07
Where do you draw the line — if you draw one at all? Every survivor eventually faces a moment that tests what they’re actually made of.
08
What would actually make survival worth it? Staying alive is one thing. Having a reason to is another.
Your Fate Has Been Calculated You’d Survive In…
Your answers point to the world your instincts were built for. This is the universe your temperament, your survival instincts, and your particular brand of stubbornness were made for.
The Resistance, Zion
The Matrix
You took the red pill a long time ago — probably before anyone offered it to you. You’re a systems thinker who can’t help but notice the seams in things.
You’re drawn to understanding how the system works before figuring out how to break it.
You’d find the Resistance, or it would find you — your instinct for spotting constructed realities is the machines’ worst nightmare.
You function best when you have access to information and the freedom to act on it.
The Matrix built an airtight prison. You’d be the one probing the walls for the door.
The Wasteland
Mad Max
The wasteland doesn’t reward the clever or the well-connected — it rewards those who are hard to kill and harder to break. That’s you.
You don’t need comfort, community, or a cause larger than the next horizon.
You need a vehicle, a clear threat, and enough fuel to outrun it — and you’re good at all three.
You are unsentimental enough to survive that world, and decent enough — just barely — to be something more than another raider.
In the wasteland, that distinction is everything.
Los Angeles, 2049
Blade Runner
You’d survive here because you know how to exist in moral grey areas without losing yourself completely.
You read people accurately, keep your circle small, and ask the questions others prefer not to answer.
In a city where humanity is a legal designation rather than a feeling, you hold onto something that keeps you functional.
You’re not a hero. But you’re not lost, either.
In Blade Runner’s world, that distinction is everything.
Arrakis
Dune
Arrakis is the most hostile environment in the known universe — and you are precisely the kind of person it rewards.
Patience, discipline, and political awareness are your core strengths — and on Arrakis, they’re survival tools.
You understand that the long game matters more than any single victory.
Others come to Dune and are consumed by it. You’d learn its logic and earn its respect.
In time, you wouldn’t just survive Arrakis — you’d begin to reshape it.
A Galaxy Far, Far Away
Star Wars
The galaxy far, far away is vast, loud, and in a constant state of violent political upheaval — and you wouldn’t have it any other way.
You find meaning in being part of something larger than yourself — a cause, a crew, a rebellion.
You’d gravitate toward the Rebellion, or the fringes, or whatever pocket of the galaxy still believes the Empire’s grip can be broken.
You fight — not because you have to, but because standing aside isn’t something you’re capable of.
In Star Wars, that willingness is what makes all the difference.
The Failure of ‘John Carter’ Marked a Turning Point for Disney
John Carter might have been yet another example of Disney fumbling a potential sci-fi franchise, but it would also mark a turning point for Disney. A few months after John Carter‘s failure, The Avengers would take the box office by storm and Disney would also acquire Lucasfilm. With the Marvel Cinematic Universe proving to be a moneymaker and the Star Wars franchise under its belt, Disney would slowly rely on those two properties for sci-fi stories.
John Carter is a simple case of execution failing to meet intent. While Andrew Stanton intended to deliver a cosmic epic that matched Edgar Rice Burroughs’ books, he didn’t take marketing into account. But the film’s reappraisal in later years proves that it had the glimmers of something special — and it didn’t need Tom Cruise to pull it off.
