Sandra Bullock Encourages Hollywood To “Lean Into” AI

Sandra Bullock is one of several Hollywood stars embracing the use of artificial intelligence in the industry.

The Oscar winner recently stressed that her fellow movie and TV professionals “have to lean into” this wave of AI in the industry, as she reacted to fans’ AI-generated trailers for Practical Magic 2.

“Well, there could be worse with my image. Sorry,” she joked at the CNBC Changemakers Summit. “But it’s here. We have to observe it. We have to understand it. We have to lean into it. We have to use it in a really constructive and creative way, make it our friend.”

Bullock continued, “We have to be incredibly cautious and aware of it because there are people who will use it for evil and not good. I do feel that there’s a place for it.”

Warner Bros Motion Pictures Co-Chair and CEO Pam Abdy was also reluctantly embracing of the fan videos. “I know it’s not great, but its also exciting. Because that means that there’s a desire for it and that means that people want to come and play with the movie,” she explained.

Bullock and Nicole Kidman reunite for Practical Magic 2 after starring in the 1998 romantic fantasy, recently debuting the trailer for the sequel at CinemaCon.

The use of AI in Hollywood continues to be a hot-button topic. Meanwhile, SAG-AFTRA has endorsed the Trump administration’s AI policy framework, which calls for Congress to enact legislation that includes parental controls, intellectual property rights protection, First Amendment protections, expanding AI workforce development, allowing data centers to generate their own power, and removing legal barriers that limit AI innovation.