Jackelyn Keller Named Chief Commercial Officer for Marketecture Media

Marketecture Media, a publishing and live event outfit that focuses on the nexus of media and technology, has recruited Jackelyn Keller to serve as chief revenue officer as the company looks to scale its business events and content operations.

The company just completed a $1 million seed funding round designed to help it expand its portfolio of business content and live events. Keller has broad experience in publishing, ad tech and marketing. Marketecture was founded in 2022 and is based in New York. The company operates a number of B2B content platform and hosts events and activations in various cities.

“Marketecture was built to make a complex industry easier to understand by hearing directly from the people doing the work,” said Jeremy Bloom, co-founder and CEO of Marketecture Media. “As we grow, it’s critical to have leadership that understands both the business of media and the dynamics of this industry. Jackelyn brings a rare combination of experience, and we’re excited to see that drive commercial impact.”

Keller previously worked in marketing and business roles for Dotdash Meredith, Quantcast, Samsung Ads and early in her career, Turner Broadcasting.

“Marketecture is changing the way our industry gets smart — how we stay on top of what’s happening, share what we’re learning, and connect with each other,” Keller said. “This shift creates a real opportunity for brands to connect with the media and tech community in ways they haven’t before. It allows us to color outside the lines, creating access and experiences that are more relevant, more engaging, and more aligned with how this industry actually operates.”