CAA Relaunches Full Story Initiative With GLAAD

Five years after CAA first launched its Full Story Initiative, the agency has partnered with leading organizations to redesign the platform that supports equitable onscreen storytelling.

On Wednesday, Creative Artists Agency announced the redesigned digital toolkit with partners GLAAD, New America, MPAC and more, providing writers and creators with research and resources to build socially-conscious stories in film and television that authentically represent marginalized communities, including searchable statistics, case studies, storytelling considerations and direct pathways for collaboration with partner organizations.

The business-forward update, which comes in response to user feedback, also features community buying power data, research about influence of creative collaborations, case studies about how they lead to commercial and audience engagement, and actionable insights that can be directly applied to the creative process.

“The Full Story Initiative was originally built to connect storytellers with credible research and expert partners,” said CAA executive Dennis St. Rose. “What we heard from creators over time was that they wanted something more practical and development-focused. This evolution keeps the same mission but delivers it in a more accessible format, giving writers and creators a working tool they can use quickly as they build stories.”

Alex Schmider, Senior Director of Entertainment at GLAAD, said, “Authentic and inclusive stories succeed with audiences. GLAAD, and all of the organizations in the Full Story Initiative, bring proven value to entertainment companies by providing subject matter expertise and customized audience insights. This will make projects more successful, benefitting the project, the artists behind it, and our communities. The FSI provides the resources necessary to achieve both authentic representation and commercial success in an increasingly crowded content market and attention economy.”

Additional new partners include WGA Jewish Writers Committee, Human Rights Watch, New America and the Kids Mental Health Foundation, joining the likes of the ACLU, Coalition of Asian Pacifics in Entertainment, Define American, Caring Across Generations, Disability Belongs, Hollywood Health & Society, Brady United, Hollywood, Health & Society, Natural Resources Defense Council and Planned Parenthood Federation of America.

Launched in 2021, the Full Story Initiative is a centralized platform with research, resources and partnerships that support responsible storytelling in film and television.