It might not look like a huge saving, but there’s hardly ever a deal on what is our favorite bridge camera: the Sony Cyber-shot RX10 IV is now just £1,273 at Amazon UK (was £1,479).
We love an unusual Amazon Prime Day deal, and 14% off the RX10 IV has to be one of those deals. It’s still a pretty sum for a bridge camera from 2017, but the RX10 IV remains unrivalled in this versatile category of compact cameras and could be the only camera you ever need, covering everything from landscapes to distant wildlife. It’s currently at it lowest-ever price at Amazon.
Today’s best Sony Cyber-shot RX10 IV deal
New bridge cameras are a rare thing now, as are deals on them, but don’t count them out especially the Sony Cyber-shot RX10 IV, which remains a superb all-in-one camera seven years after its release.
It’s still relevant today, with 4K video, 20MP stills up at bursts up to 24fps, plus a fast aperture lens with 25x optical zoom. The 600mm telephoto focal length is ideal for bird photography, ably supported by Sony’s industry-leading autofocus.
If you want a camera that’s comfortable in the hand, versatile for photography and video, and powerful for high-speed scenes, the RX10 IV could be the only camera you need.
Not interested in the Sony Cyber-shot RX10 IV but still on the hunt for camera deals? Fear not, we’ve rounded up all of the best Amazon Prime Day camera deals, including everything from cheap GoPros, to first-time bargains on retro mirrorless and reliable DSLR cameras. You can also find more great deals on other tech via the links below.
More Amazon Prime Day deals in the US
More Amazon Prime Day deals in the UK
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