Best Buy’s rival Prime Day sale is slashing best-selling Fitbits — shop my favorite top-rated models from $79.95

While you might think this week is all about Amazon Prime Day, Best Buy has launched a rival ‘Tech Fest Sale,’ with discounts from top brands like Fitbit. The retailer is slashing prices on its best-selling models, with prices starting at just $79.99.

• Shop Best Buy’s top Fitbit deals

I’ve listed the top 5 Fitbit deals from Best Buy below, which include record-low prices on its top-rated activity trackers and smartwatches. Fitbit watches are packed with insightful health and fitness features, including heart rate monitoring and the ability to track exercise, sleep, and stress.

Today’s deals include the Inspire 3 and Charge 6, as well as the Sense 2 and Versa 4 smartwatches. I’ve listed the all-new, already affordable Google Fitbit Air, priced at just $99.99.

Keep in mind that, unlike Amazon Prime Day, Best Buy’s Tech Fest Sale doesn’t require a membership to shop its deals. These are limited-time offers, and Best Buy’s sale ends on Sunday at Midnight.