You’ll never guess what famous firm is behind the best SSD Prime Day deal: $54 1TB portable SSD is our new favorite

The Emtec X200 Power Plus is the cheapest portable SSD per Gigabyte, far cheaper than anything else currently available on the market. It retails for $53.98, down from $63.12 at Amazon.

Dexxon, the company behind Emtec, is based in France and Emtec itself has its roots in BASF, the German company that invented the first magnetic tape, the floppy disk and much more.

I like its design; with a textured chassis and a red strip that runs around the X200, it does stand out. It is tiny (90.5x45x10mm) and lightweight (38g) as well. Another commendable feature is the presence of a USB Type-C connector, rather than older USB 3.0 ones.

A Type-C connector means that you can plug it into a smartphone or a tablet, knowing the portable SSD will draw power from the device. Note that it is an mSATA model so won’t break any speed records. It uses premium components: Sandisk 3D NAND flash, Silicon Motion controller, JMicron USB-to-SATA bridge.

(Check out our Prime Day portable SSD deals hub as well as TechRadar’s main Prime Day live blog and our best portable SSD page).