Well, we saw this coming: Apple just announced major price hikes across its product portfolio, meaning popular devices like the MacBook and iPad are getting more expensive.
• Browse the full Amazon Prime Day sale
In fact, they’ve already gotten more expensive — the Apple store went offline this morning and reappeared an hour later with the new product prices. These increases are a response to “an extraordinary surge in demand for memory and storage,” Apple confirmed to TechRadar, adding that “we have shielded our customers from these increases so far, but we have now reached a point where we need to begin raising prices.” Sigh.
As TechRadar’s Phones and Tablets Editor, I’m particularly irked by the fact that the iPad Air now starts at $749 / £749 — that’s a $150 / £100 increase over its former $599 / £599 starting price, which taints its appeal as an affordable all-rounder.
The iPad Air has long been my go-to tablet recommendation for most people, but at this new price, I’m more inclined to recommend the iPad 11-inch (2025), which continues to start at a comparatively cheap $349 / £329.
The good news among all this doom and gloom is that Amazon’s annual Prime Day sale is happening right now, and several excellent Prime Day iPad deals are live in both the US and the UK. The iPad Air is among these discounted Apple tablets, so if you’ve been considering buying one, I’d recommend doing so ASAP — it may never be this affordable again.
For more details on Apple’s iPad price increases, head to the bottom of the page.
Today’s best iPad deals in the US
Today’s best iPad deals in the UK
Full iPad price changes
Here’s a rundown of Apple’s iPad price changes in full:
|
Device |
Old price |
New price |
Increase |
|---|---|---|---|
|
iPad |
$349 |
$449 |
$100 (29%) |
|
iPad Air 11 |
$599 |
$749 |
$150 (25%) |
|
iPad Air 13 |
$749 |
$949 |
$200 (27%) |
|
iPad Pro 11 |
$999 |
$1,199 |
$200 (20%) |
|
iPad Pro 13 |
$1,299 |
$1,499 |
$200 (15%) |
|
iPad mini |
$499 |
$599 |
$100 (20%) |
|
Device |
Old price |
New price |
Increase |
|---|---|---|---|
|
iPad |
£329 |
£429 |
£100 (30%) |
|
iPad Air 11 |
£599 |
£749 |
£150 (25%) |
|
iPad Air 13 |
£799 |
£949 |
£150 (19%) |
|
iPad Pro 11 |
£999 |
£1,199 |
£200 (20%) |
|
iPad Pro 13 |
£1,299 |
£1,499 |
£200 (15%) |
|
iPad mini |
£499 |
£599 |
£100 (20%) |
More Prime Day deals in the US
- Amazon Devices: Fire Sticks & Echo from $18
- Amazon Haul: viral gadgets, tech & appliances from $1.99
- Apple: MacBooks, AirPods & AirTags from $29
- Beauty: 50% off toothbrushes & hair tools
- Cheap TVs: smart TVs from $69.99
- Garden: tools, mowers, planters from $24.99
- Headphones: 50% off Beats, Bose & Samsung
- Laptops: Apple, HP & Dell from $199
- Mattresses: Sealy, Serta & more from $186
- Patio: outdoor furniture, rugs & decor from $19.99
- Sports: 50% off fitness gear, treadmills & clothing
- Vacuums: Dyson, Shark & Bissell from $34
More Prime Day deals in the UK
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axel.metz@futurenet.com (Axel Metz)
