US online sales hit $7.2 billion on first day of Amazon Prime Day event, Adobe says By Reuters

(Reuters) – Shoppers spent about $7.2 billion online across retailers during the first day of Amazon (NASDAQ:)’s Prime Day in the United States, according to a report from Adobe (NASDAQ:) Analytics on Wednesday.

Major retailers including Walmart (NYSE:) and Target have launched deals and shopping events through July to attract customers by offering deep discounts to compete with the Amazon sales event.

Adobe Analytics, which studies e-commerce transaction data, had forecast that consumers could spend $7.1 billion online across retailers on Tuesday, up 11.3% from a year earlier.