Generative AI has given rise to a new breed of business that can generate synthetic content, be it video or music, and Suno AI is among the biggest names in this category.
The startup’s CEO, Mikey Shulman, however, landed himself in hot water when he made comments about the joy and fulfilment that musicians get from practising their craft.
“It’s not really enjoyable to make music now. It takes a lot of time. It takes a lot of practice. You need to get really good at an instrument or really good at a piece of production software. I think the majority of people don’t enjoy the majority of time they spend making music.”
Making music ‘enjoyable’ again
Shulman was speaking on the 20VC podcast in January 2025 when he remarked that making music isn’t something that most people enjoy doing.
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He framed his words in such a way that would suggest that his platform, Suno, cuts out a lot of these steps – largely centered around mastering the skills that you need – which would, in turn, lower the barrier to entry for those who aren’t naturally gifted or have the time to ‘get good’ at making music.
In his words, he wanted to “[give] everybody the joys of creating music” which he deemed a huge departure from the status quo. His remarks, however, drew the ire of countless working within the music industry as well as regular people on social media.
Struggling artists
The threat of AI to the lives and livelihoods of those working in the music industry is very worrisome, according to research, with workers standing to lose 25% of their income over the next four years. It’s no surprise, then, that Shulman’s comments instigated such a fierce and violent backlash – forcing the CEO to row back and apologize a couple of months later.
His critics also suggested that the comments fundamentally misunderstood the nature of art and working in a medium such as music, where the hours of toil, practice and refinement are, in and of itself, part of what makes it such a fulfilling endeavor.
However, generative AI is still a new phenomenon and companies like Suno have only just entered the arena. Although the nature of the existential threat to the creative industries is clear, the specific economic impact on artists in the years to come remains unclear – especially in an uncertain landscape in which a strong backlash against AI art is brewing.
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