CEOs agree there’s an affordability crisis, but how to solve it isn’t so simple

They probably still want that Corvette. But many can’t afford to buy a new car as billionaires in Bugattis drive by. The question for leaders is what to do about it. 

It’s a topic that has come up repeatedly in my recent conversations with CEOs. The first step? Understand how workers are feeling. In a conversation I recently moderated with Gallup CEO Jon Clifton and Edward Jones chief strategy officer Hasan Malik, they walked through research showing only about one in six U.S. adults feel financially fulfilled. Guardian Life’s 2026 Mind, Body, and Wallet report found just 13% of working Americans feel on track for retirement, the lowest in its 15‑year history, and CEO Andrew McMahon noted that “financial stress impacts physical and mental health” as much as any other factor.

Nelson Chai, the CEO of DailyPay, estimates that roughly 160 million front line workers are “trying to put food on the table.” For them, rising gas prices are a factor in how they get to work, which makes a daily paycheck a meaningful benefit that reduces attrition rates.  “What we found is that folks who have access to this aren’t using it for bad things,” he told me yesterday. “They’re really just trying to make ends meet.”

Chris Britt, the CEO of Chime, is attacking a different piece of the puzzle. I met with Britt earlier this week to talk about Chime Invest, which allows the customers in his low-fee accounts to put money into the market. The goal: to help customers “get into the rhythm of building wealth.” While Ackman argues that those who don’t participate in capitalism will turn to socialism, Britt believes dire warnings about the anger of the masses are overwrought. “Sometimes this population gets painted with a brush of like, ‘oh, they all think they’re helpless and the world is stacked against them,’” Britt told me. “We see people who have agency, who are optimistic, who give back and volunteer—often more than wealthy people.”

As for why many CEOs don’t like to talk about the affordability issues facing their own employees, I go back to what one retail CEO recently told me in confidence. To talk about benefits like daily paychecks and housing subsidies is to admit that some jobs don’t pay enough to cover the cost of living in some markets. “It’s frankly embarrassing, but I can’t control housing prices … and I can’t afford to pay more.” 

Contact CEO Daily via Diane Brady at diane.brady@fortune.com

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S&P 500 futures are down 0.4% this morning. The last session closed down 0.1%. Hong Kong’s Hang Seng rose 1.3%, South Korea’s KOSPI rose 4.4%, Japan’s Nikkei 225 rose 0.5%, and Mainland China’s CSI 300 rose 0.2%. India’s NIFTY 50 is down 0.6%, while the STOXX Europe 600 was down 0.5% in early trading. Bitcoin is hovering just above $66,500.

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CEO Daily is curated and edited by Joseph Abrams, Jason Ma, Claire Zillman, and Lee Clifford.