Crunchyroll And Starz Launch Bundle On Prime Video

Starz and Crunchyroll have launched a bundle in the U.S. via Prime Video for $16.99 a month.

The combo is the first such team-up in the U.S. for Crunchyroll, a division of Sony Pictures Entertainment. Specializing in anime, Crunchyroll has grown dramatically compared with general entertainment streamers. It hit 21 million subscribers earlier this year, up from 5 million when Sony acquired the company from AT&T in 2021.

Starz has set a number of partnerships in streaming, pacting with Peacock to making its app available for sign-up on the home screen of the NBCUniversal flagship and bundling with other programmers and distributors. After splitting from Lionsgate, Starz ended 2025 with 17.6 million subscribers.

Beginning Wednesday, subscribers can sign up via Prime for the package, which is 23% cheaper than the total stand-alone cost of the streamers.

“This offering brings together two services with distinctive programming, giving viewers access to a range of stories and genres,” said Alison Hoffman, President of Starz Networks. “The way households discover and consume television continues to evolve. This bundle with Crunchyroll and Prime Video enables us to broaden our reach and introduce the Starz slate of premium programming to new viewers.”

Terry Li, Chief Product Officer and EVP, Emerging Business, Crunchyroll, called the bundle “a meaningful step in expanding how fans can discover and connect with the series they love, while opening the door for even more viewers to experience the breadth of anime storytelling.”

Matt Huntley, Director of U.S. Channels, Prime Video, said the launch “reflects Prime Video’s commitment to delivering value and convenience for customers as we continue to expand the breadth of our bundle offerings.”