White House Does Its Own Take On Nicole Kidman AMC Theatres Spot

The White House has turned to a well-known Nicole Kidman spot for AMC Theatres to try to remind MAGA voters of Donald Trump‘s promise of a new golden age.

A new White House video is a take off of the Kidman spot, with a young man wearing a Make America Great Again hat entering the White House and a narrator saying, “We come to this place for MAGA. To fight, fight, fight, and win, win. win.”

The man walks down the West Wing colonnade, with the wall dressed in Trump’s “walk of fame” gold-framed portraits of his predecessors, as the narrator says, “All of us. The indescribable feeling we get when we hear the National Anthem. And stand together, stronger than ever before.”

The man walks by a portrait of Trump, based on a famous photo from the assassination attempt on his life in 2024, and then he walks into the East Wing. There, a film plays on a screen with clips from Trump’s second term. “We’re not just watching history, we are making it,” the narrator says. “Rebuilding our country better than ever. A country where we don’t do heartbreak. We do victory. An America that is safer, more secure, more prosperous. And any setbacks that stand in our way simply makes the comeback that much sweeter.”

The screen then flashes with the letters MAGA, in a font similar to that of AMC, and the message, “Welcome to the golden age.”

The video debuted on Monday, and it comes as polls show Trump’s job approval falling, at an average of 38.9%, per Real Clear Politics.

The AMC spot debuted in 2021, and came as exhibitors were promoting moviegoing following Covid closures.