‘Spider-Man: Brand New Day’ Box Office: Biggest First Week Ever

Spider-Man: Brand New Day is still catching new records as the Tom Holland-led movie continues its impressive start at the box office.

Sony Pictures announced Thursday that director Destin Daniel Cretton‘s film has landed the highest-grossing first week in domestic box office history. It has surpassed $500 million in North America in its first seven days, becoming the fastest film to reach that half-billion milestone by supplanting Avengers: Endgame, which hit the threshold in eight days after opening in April 2019.

Spider-Man: Brand New Day has notched records at a head-spinning pace, which includes scoring the best-ever domestic box office sums for a Monday and a Tuesday. Brand New Day became the second-fastest feature to cross the billion-dollar mark globally when Sony announced Tuesday morning that it reached the threshold in six days, bested only by Endgame.

Over the weekend, Brand New Day was in a neck-and-neck battle with Endgame for the biggest domestic opening weekend ever. On Monday morning, Sony confirmed that Spidey had indeed prevailed to claim the crown with $360 million, surpassing Endgame’s $357.1 million domestic start, although the latter’s $1.2 billion global launch still held the record for its worldwide opening weekend. 

Spider-Man: Brand New Day also set records for the biggest Thursday previews and top Friday domestic sum, along with giving Sony its best-ever opening weekend. Hailing from producers Marvel Studios and Amy Pascal, it carries a $225 million production budget.

Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal and Mark Ruffalo also star in the new movie from Shang-Chi and the Legend of the Ten Rings filmmaker Cretton. It sees Marvel Comics’ signature hero enduring a lonely existence without his loved ones before an invisible enemy tracks him down.

During a conversation with The Hollywood Reporter, Sony Pictures chief Tom Rothman noted that audience interest in stars Holland and Zendaya does not appear to be a passing trend.

“They’re not popular because they’re popular,” the exec emphasized. “They’re popular because they’re talented, and they deserve their popularity. They’re lovely, decent, grounded, good-valued people, and they work really hard. So they’ve earned every ounce of their success.”

Sony projects that Brand New Day will continue attracting audiences in the coming weeks as the summer starts winding down. Its second weekend will encounter fresh competition from such wide releases as One Night Only, Super Troopers 3 and Ice Cream Man.