Thrilljoy’s Next Sci-Fi Line Is Perfect for ‘Blade Runner’ and ‘Tron’ Fans

Each year, at the end of July, San Diego becomes a melting pot for pop culture at Comic-Con. Whether it’s movies, TV, video games, and of course, comic books, San Diego Comic-Con is the can’t-miss hub of the year for all fandoms. One of the most lucrative markets at SDCC is the collectible/merchandise world, and a key player at every convention is Thrilljoy, the company behind a specialized line of licensed limited-edition collectible items made with unmatched creative craft, and their products are designed with innovative packaging and intricate details that bring fandom to life.

At SDCC 2026, Thrilljoy’s co-founder and CEO Brian Mariotti, co-founder and CCO Dolly Ahluwalia-Kallemeyn, and Director of Marketing Karissa Marston sat down with Collider’s Steven Weintraub to discuss what’s on the horizon for the company, notably teasing a new line of merchandise from the world of two imaginative science fiction universes: Blade Runner and Tron.

When asked about whether the company planned on any upcoming creations for these two IPs, the trio tried very hard to play coy after Mariotti let slip, “I can tell you that…” before Marston quickly cut him off. “Brian,” she laughed, and then to Weintraub, “I think you’ll be excited.” Mariotti continued, “I’m seeing it in my head, but yes, yes, yes. I get yelled at all the time. Yes, I think you’ll be excited.”

Here’s what Mariotti had to say about the demand for Blade Runner products, and other titles that have been underserved for so long, like Diablo Cody‘s 2024 sleeper hit, Lisa Frankenstein:

“There’s a cult fan base. There’s never been a product that’s ever been made. I watched the movie, I like fashion, I made it. We had four really great articles written about that fandom. That fan base is so rabid, but no one had made anything. Not a T-shirt, not a hat, not a figure.”

Watch the video to see the full conversation between Weintraub and the folks at Thrillogy, where they discuss the logistics of shipping, relationship to collectors, and what other brands are on the horizon. Attached to the video are timestamps with descriptors of the highlights of the conversation.

• 00:16 – Thrilljoy’s trio share how this year’s San Diego Comic-Con compares to previous years.
• 02:31 – The team discuss how changing tariffs have affected Thrilljoy’s business and long-term planning.
• 05:38 – Thrilljoy on which retro and Disney products have exceeded all expectations.
• 06:05 – The trio share what they’ve learned from collectors over the years.
• 07:22 – Get the inside scoop on a Thrilljoy party, and find out what the lucky fans received!
• 09:27 – Thrilljoyreveals what’s in store for the future, from planning the IP to Comic-Con exclusives.
• 11:03 – How far into the future is Thrilljoy’s product roadmap planned?
• 11:45 – The trio discuss which character or license sparked the biggest internal debate before deciding to pursue it.
• 13:27 – Thrilljoy teases future collectibles for Tron and Blade Runner.
• 14:12 – Thrilljoy on why underserved licenses can be more appealing than heavily merchandised franchises.

Stay tuned to Collider for more film and television industry updates!

Release Date

June 25, 1982

Runtime

118 minutes

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