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    Canon is still the world’s most popular camera brand, according to a new report – despite Sony and Nikon winning the tech battle


    Nikon, Sony, Fujifilm and Panasonic may have given us the best mirrorless cameras of 2023, but a comparatively modest year for Canon didn’t stop it from grabbing the largest global market share of cameras last year, according to a new report.

    According to recently published market data from Nikkei and Statista, Canon still comfortably comes out on top on all key metrics, including market share and sales volume, for both mirrorless cameras and digital cameras as a whole.

    The Nikkei report (via Sony Alpha Rumors) says that the global mirrorless camera market share in 2023 was divided like the pie chart below, with Canon taking 41.2% of shipments and Sony not too far behind on 31.2%. Nikon and Fujifilm took 8% and 5.5% respectively.

    A pie chart showing the proportion of global camera shipments in 2023

    (Image credit: Future / Techno System Research)

    In another report by Statista that covers the market share by sales volume of the leading digital camera manufacturers worldwide (as of December 2023), the numbers differ but the positions remain the same and are even more heavily skewed in Canon’s favor.

    https://cdn.mos.cms.futurecdn.net/yXkgkEKWy8RZLCpneMBqzL-1200-80.jpg



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