- Apple Fitness+ could be getting Peloton-style live workouts
- The fitness platform has been ‘under review’ since earlier this year
- Spotify recently expanded into fitness, so Apple might one-up its rival with live workouts
Something is going on at Apple Fitness+, the tech giant’s flagship fitness service, and it could be hinting at a new Peloton-style live workout hub.
A job listing posted by Apple advertises a Studio Producer role for Fitness+, implying there’s about to be a new upgrade coming to the health service, which is asking for a candidate with a “strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content is headed next.”
Apple Fitness+ was introduced back in 2020, offering subscribers a one-stop shop of on-demand workout videos run by in-house fitness experts, integrating real-time workout metrics from your Apple Watch. Apple Fitness+ doesn’t host live workouts with live leaderboards in the way that Peloton does, so an upgrade could give the service the new lease of life it needs.
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Despite its rich library of pre-recorded workout videos and guided meditations, Apple Fitness+ has been declining over the years. Earlier this year, we reported that Apple Fitness+ was ‘under review’, with the possibility of the firm merging with the existing Apple Health app to offer a combined subscription, but as it stands, the future of Apple Fitness+ is still undecided.
Bloomberg’s ($/£) Mark Gurman said that “there’s no telling what will end up happening,” so not even seasoned leakers are able to predict where it’s going. A direct partnership with a fitness giant like Peloton hasn’t been hinted at, but since Spotify recently ventured into the fitness world, Apple Fitness+ might have some fresh competition.
A few weeks ago, Spotify expanded its services into fitness and I sat down with its developer, Austin Lamon, who described it as a “natural extension of how people already use Spotify today”. The new Fitness hub packs curated Running Mode playlists, as well as a section packed with pre-recorded workout guides from Peloton’s flagship personal trainers — and it’s all included in the Premium plan on top of access to music, audiobooks, and podcasts.
Though Apple Fitness+ got there first with its own roster of on-demand workout videos, Spotify has combined its Fitness hub with services that subscribers are already paying for, whereas Apple’s music and fitness platforms are separate entities. And yes, Spotify is prone to a price hike every now and then, but its new fitness content doesn’t come with any add-on costs.
The only thing that Spotify Fitness hasn’t jumped on yet is the idea of hosting its own live workouts, which opens a door for Apple Fitness+ to snatch an opportunity. If Apple started pumping out its own Peloton-style live workouts, it could give the service an edge over rivals and give iOS fans a new reason to stay put. Perhaps we’ll find out more during Apple’s upcoming product launch in September?
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rowan.davies@futurenet.com (Rowan Davies)
