Gotta snap ’em all: Polaroid unveils limited edition Pokémon cameras and film, and I’m obsessed

• Polaroid and Pokémon have jointly announced a range of Pokémon-themed instant cameras and accessories
• Cameras include a version of the Polaroid Now Gen 3 styled after a Poké Ball, and versions of the Go Gen 3 styled after Pikachu and Sylveon
• All the releases, including Pokémon-styled film and accessories, will be limited edition

I’m on the record as being a huge Polaroid fan — but this latest unexpected collab from the brand has me wishing I’d waited a little longer before buying my Polaroid Go Gen 3.

Polaroid has teamed up with Pokémon to help celebrate 30 years of the pocket-monster mega-franchise (the first Pokémon games were released for the Game Boy in 1996) and has produced a range of limited-edition Pokémon-themed cameras and accessories.

As you probably agree from the images above, the most eye-catching of the bunch is the Pikachu-styled version of the Polaroid Go Gen 3, colored in the character’s iconic shade of electric yellow, complete with a yellow hand-strap in the lightning-bolt shade of Pikachu’s tail and a drawing of the little guy on the camera body.

There’s also the Sylveon-styled version of the same camera, with a strap in the Fairy-type Pokémon’s colors of pink, white and blue. Alternatively, you could pick up a version of the larger Polaroid Now Gen 3, which takes full-size I-Type film, in the classic red, white and black colors of a Poké Ball. Although, in a small touch that I absolutely adore, all three cameras have Poké Ball-shaped shutter buttons.

If you, like me, already own your Polaroid cameras, there are still ways you can get in on the Pokémon fun. The collab also includes Polaroid Go and I-Type film in Pokémon styling, with frames themed after iconic monsters like Charmander, Clefairy and Squirtle in addition to Pikachu and Sylveon, and a Pokémon-themed camera strap. And — I just love these — you can also get a camera case and photo album for your Polaroid Go in the shape and style of a Poké Ball!