Snap Specs are big, bold, and quirky, but now that I’ve tried them, I don’t see them turning me into Tony Stark




I’ve gotta hand it to Snap. Making Robert Downey Jr., A.K.A. Tony Stark/Iron Man, the honorary Chief Customer Experience Officer for its sixth-generation Specs AR glasses, is a stroke of genius. The move instantly transformed the chunky glasses from an object of derision to one of possible envy. After all, if Tony Stark, who fictionally built a robot suit from scratch and compressed access to all his core technology into E.D.I.T.H. sunglasses, loves them, then the AR-capable Specs must be pretty good.

Of course, leaving aside the celeb and hero worship, the truth falls somewhere in the middle. The all-black Snap Specs, announced in July and which I tried this week, are so thick that you can’t help but make a statement about fashion choices when wearing them; they look even more extreme in profile. To be fair, Snap is not pitching its wearable glasses as permanent eyeglass replacements. Sure, the pair I wore accepted snap-in prescription lenses from Lensly ($100), and you may wear them outside, where the electrochromic lenses will auto-dim, and then let them give you directions or guidance on your golf swing, but you won’t be wearing them all the time.


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lance.ulanoff@futurenet.com (Lance Ulanoff)

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