The best Sony full-frame cameras are at record-low prices today – but not for long

Several of the best Sony cameras are down to record-low prices at Adorama thanks to the retailer’s Labor Day sale – an annual event that’s due to end tonight.

That means you’ll want to hurry if you’re interested in picking up the outstanding Sony Alpha IV for $2,099 (was $2,499), the Alpha A7R V for $3,398 (was $3,898), or the still-fantastic Alpha A7 III for $1,298 (was $1,798) – all record-low prices for these excellent flagships. You can read more about these individual deals – and cameras – just below. 

Collectively, these deals offer the best opportunity yet for photographers and videographers alike to upgrade to a powerful flagship Sony camera and buy into the excellent E-Mount ecosystem. As a lens mount, it’s one of the most diverse options right now thanks to excellent first-party options from Sony and great value choices from Sigma and Tamron – to name just a few. 

If you’re interested, you can check out the other remaining deals over at our main Labor Day sales hub page, although note that most will end soon.

Adorama Sony camera deals

More of today’s best Labor Day sales

• Amazon: Apple, Keurig, Dyson & Samsung from $19
• Appliances: 50% off major appliances at Best Buy
• Apple: AirPods, iPads & MacBooks from $80 
• Best Buy: $1,000 off TVs, laptops & smart home
• Casper: 30% off all mattresses, starting at $599
• Cheap TVs: Samsung, LG & Sony from $169
• Dell: Inspiron, XPS 13 & Alienware from $299
• DreamCloud: up to 50% off all mattresses
• Helix: 20% off sitewide + free two pillows
• Home Depot: up to 40% off select appliances
• Lowe’s: $1,000 off appliances, tools & patio furniture
• Nectar: mattress deals from $499
• Nordstrom: 35% off Nike, Adidas, Skims & more
• Purple: up to $1,000 off mattress and base
• Samsung: $1,500 off major appliances
• Saatva: up to $500 off luxury mattresses
• Target: 50% off furniture, clothing & appliances
• Walmart: 40% off furniture, laptops & TVs