Adobe shares target raised by Stifel amid positive trends By Investing.com

On Friday, Stifel, a financial services company, increased its price target for Adobe (NASDAQ:) stock to $650 from the previous $600, while reiterating a Buy rating on the stock.

The adjustment comes as Adobe gears up to announce its third-quarter financial results for fiscal year 2024 on Thursday, September 12, and prepares for its annual MAX Creativity Conference/Analyst Day, which is set to take place from October 14 to 16.

The price target revision is based on insights gathered from discussions with an Adobe partner and two customers of its Creative Cloud services. These conversations have provided a fresh perspective on customer trends and expectations for the upcoming Adobe MAX event. The annual conference is seen as a significant catalyst that could influence the company’s performance and stock valuation.

Stifel’s report highlights ongoing debates regarding Adobe’s growth potential, particularly in relation to generative AI (genAI) technology and the company’s market position against competitors such as Canva and Figma.

Despite Canva’s rise as a formidable challenger in the creative software space, the consensus from Stifel’s checks suggests that Adobe’s comprehensive product suite and strong market presence will continue to protect its competitive edge, especially among professional creatives.

Furthermore, the importance of innovation in Adobe Express is underscored as a response to Canva’s rapid expansion in the market. While acknowledging the competition, Stifel’s stance remains that Adobe’s extensive product offerings and brand strength will likely prevent any immediate threat from Canva to Adobe’s dominance in the industry.

The reaffirmed Buy rating and increased price target reflect a positive outlook for Adobe’s stock, as the company continues to navigate the competitive landscape of creative software and services. The forthcoming earnings report and MAX conference are anticipated to provide further clarity on Adobe’s strategic direction and market position.

In other recent news, Adobe Inc. has been the subject of several noteworthy developments. As the company approaches its third fiscal quarter earnings report, Deutsche Bank maintains a Buy rating, anticipating strong results and an outperformance in Net New Digital Media Annual Recurring Revenue (ARR) of around $40 million. This optimism is partly fueled by significant contract expansions reported by Adobe customers and an uptick in the adoption of Adobe Express within enterprise settings.

Investors are also keenly awaiting the Creative Cloud Net New ARR figures, projected to return to growth in the upcoming fiscal quarters. In recent financial updates, Adobe reported a record second-quarter revenue of $5.31 billion, an 11% year-over-year increase, primarily driven by the Acrobat AI Assistant and the Firefly platform’s success.

However, the company is currently facing a lawsuit from the Federal Trade Commission for alleged deceptive practices related to software subscriptions and hidden fees.

Analyst reactions to these developments vary. While Oppenheimer raised its price target for Adobe and maintained an Outperform rating, KeyBanc maintained an Underweight rating. Significant executive changes include the resignation of Adobe’s Senior Vice President and Chief Accounting Officer, Mark Garfield, and the appointment of Adobe executive Scott Belsky to the Board of Directors of Atlassian (NASDAQ:) Corporation.

Lastly, Adobe announced substantial updates to its design applications, Illustrator and Photoshop, aiming to enhance productivity and creative control for professionals.

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