Looking for Prime Day deals? Pro tip: some of the best deals aren’t at Amazon

I’ve been covering Prime Day for four years now and Amazon’s huge mega-sales are typically a bi-annual highlight if you’re on the hunt for a bargain. My advice to budding shoppers next week though? Cast your net out further.

While Amazon Prime Day used to be a one-company show, several other retailers have started to offer deals that are just as good in recent years. Best Buy, Walmart, Samsung, Dell, HP, and many others are all likely to hold excellent rival sales. In some cases, I’d even recommend these alternative retailers depending on what you’re looking for. 

For example, if you’re looking for a laptop I generally find that both Dell and Best Buy are the market leaders when it comes to value currently. Specialist retailers like Samsung and Verizon are amazing for phones and tablets as they offer compelling trade-in rebates, freebies, and other kinds of promotions that Amazon simply doesn’t even try to match.

To its credit, Amazon always has great deals on own-brand Echo, Kindle, and Fire TV devices but I always find myself distracted by other retailers when it comes to getting great deals on more specialized tech.

I’ve included 10 excellent early deals from other retailers for you to check out below. Next week’s big sales are due to run through Tuesday and Wednesday but I’d argue some of these early deals are exceptional in their own right. In any case, I highly recommend our readers shop around to find the best deals – or, stick with TechRadar throughout the next week as we cover all the best sales in their entirety.

My personal favorite deals this week

Today’s best early Prime Day deals at Amazon