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    Squarespace just launched its biggest update ever. I asked what that means for your business


    Squarespace, one of the best website builders on the market, recently announced a host of new tools and features for users during its Refresh event in September of this year. This is the biggest announcement from the platform in some time and highlights Squarespace’s commitment to equipping users with the tools they need to build powerful websites.

    Shortly after the launch, I had a chance to talk to Nikki Kuritsky, Head of Commerce at Squarespace and The Little Artists’ Room. During the interview Nikki helped shed some light on what the latest announcements really mean for users and offered some advice on how businesses can leverage these updates to grow. Jasmin Dwyer and Alice Himsworth from the The Little Artists’ Room also provided a unique perspective on how these updates are having a real impact on their creative business.

    You can learn more about the Squarespace platform with our Squarespace review. Or, if you already know Squarespace is the right platform for you, you can save with our Squarespace promo codes.

    Interview by:

    Owain Williams
    Interview by:

    Owain Williams

    Can you walk us through the key themes of Refresh 2024 and what it means for Squarespace users?

    Answered by:

    headshot of Nikki Kuritsky is the Head of Commerce at Squarespace
    Answered by:

    Nikki Kuritsky

    Refresh is Squarespace’s annual release of new products and updates, and this year, we’ve introduced a wide range of innovations and tools aimed at enhancing human creativity and driving entrepreneurial success. This includes advancements in automation, time-saving features, and seamless integration of business management tools like branded invoices, proposals, contracts, and client intake forms.

    Screenshot of squarespace refresh updates

    New automation tools could make faster than ever to launch and grow your business. (Image credit: Squarespace)

    AI-driven advancements were a big part of Refresh for us this year. We introduced Design Intelligence, our new approach to web design combining cutting-edge technology with our two decades of industry-leading design, and launched the evolution next of Blueprint AI, our first AI-powered website builder. Together, these tools work to unlock human creativity, not replace it.

    We also made significant strides to improve the commerce functionality of our platform, including new invoicing tools and expanded access to Squarespace Payments. For service-based sellers – like photographers or event planners – these tools make it easier to manage client relationships and win more business.

    The release saw Squarespace announce 14 updates/features – that is a lot to digest. Which of the updates do you think will have the biggest impact on users building their website on the platform?

    Answered by:

    headshot of Nikki Kuritsky is the Head of Commerce at Squarespace
    Answered by:

    Nikki Kuritsky


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