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“It’ll be interesting to know how much the Singapore Tourism Board paid for this endeavor,” says Jose Raymond, managing director of PR firm SW Strategies. Read More
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https://fortune.com/asia/2025/02/07/coldplay-music-video-man-in-the-moon-singapore-tourism/
Lionel Lim
Coldplay’s latest music video—a ‘love letter to Singapore’—is a winning ‘investment’ in the fight for global tourists, say experts
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