Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand

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Women’s apparel is driving growth at what was once predominantly a denim-for-dudes company. Read More
https://fortune.com/img-assets/wp-content/uploads/2025/02/Michelle-Gass-Levis.jpg?resize=1200,600
https://fortune.com/2025/02/24/levis-ceo-michelle-gass-baggy-jeans-women-denim-beyonce-501/


Phil Wahba