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Women account for 36% of Levi’s sales—Gass wants them to make up 50%. Read More
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https://fortune.com/2025/02/25/levi-strauss-michelle-gass-womens-clothes-beyonce/
Emma Hinchliffe, Nina Ajemian
To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
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